Should We Add YouTube Shorts to Our Video Mix?
You have a handle on your YouTube Channel. You can produce various types of videos. And you have a video strategy you are reasonably proud of. Is it time to add YouTube Shorts into your mix?
Scenario Based Training Videos
Scenario demonstrations are one of the most effective forms of training–and video is a great way to present them. For example, in their Living with PNH Toolkit, AAMDS International Foundation used a Scenario-Based Training Video to assist […]
AI vs Human Voiceovers – Pros and Cons
AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced?
Human Voice or AI Voice?
This first video uses the voiceover to grab attention and assert clarity […]
Website Storytelling – Inspire with Video “Above the Fold”
Website storytelling begins “above the fold”
Gift Planning Videos Can Be Fun
Gift planning videos…fun?
Do you think of gift planning, videos, and fun in combination? It’s been drummed into us that gift-planning marketing is an awkward task. To be successful, we need to avoid speaking about death and mortality. And yet, we […]
Animating a Logo – Share Your Story in Seconds
As the owners of a Washington-DC-area video production company, we find that even some of our savviest clients haven’t taken advantage of the possibilities for animating their organizational logos. When it comes to animating a logo, branding guidelines are […]