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True/False Friday: You can’t judge a book by its cover.
True/False Friday: You can’t judge a book by its cover.

Featured, True/False Friday

True/False Friday: You can’t judge a book by its cover.

August 10th, 2012|Featured, True/False Friday|

True. But we highly recommend judging a book (or as in this case, two books) by its terrific video: A cover is just a small piece of a book. A video lets prospective buyers see a good deal […]

True/False Friday: HTML5 is just like all the other HTMLs.
True/False Friday: HTML5 is just like all the other HTMLs.

Featured, True/False Friday

True/False Friday: HTML5 is just like all the other HTMLs.

August 3rd, 2012|Featured, True/False Friday|

False. HTML5 represents a transformative change to Web coding. At the same time, most users of the Web don’t need to understand it—that’s the good news. The better news is that we get to enjoy amazing stuff like this gorgeous, interactive […]

Tip Tuesday: Videos can enhance your grant proposals.
Tip Tuesday: Videos can enhance your grant proposals.

Featured, Tip Tuesday

Tip Tuesday: Videos can enhance your grant proposals.

July 31st, 2012|Featured, Tip Tuesday|

We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a […]

True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.
True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.

Featured, True/False Friday

True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.

July 20th, 2012|Featured, True/False Friday|

False. We got to thinking about the issue of a video’s shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research Center published a new

Tip Tuesday: Some Associations are exploring YouTube’s potential.

July 10th, 2012|Featured, Tip Tuesday|

“…[T]echnology will fundamentally change the way associations deliver value. It will enhance or replace existing delivery systems. It will create new ways to add value that […]

True/False Friday: People aren’t interested in amateurs’ opinions.

July 6th, 2012|Featured, True/False Friday|

False. Fine Brothers Productions, the makers of “Kids React to…” videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their YouTube channel; they post new “Kids react […]

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