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MiniMatters

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So far MiniMatters has created 111 blog entries.

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

July 3rd, 2012|Featured, Tip Tuesday|

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy, Michigan from funding cuts: The agency received a […]

True/False Friday: The latest technology can be a means of preserving the vulnerable past.

June 29th, 2012|Featured, True/False Friday|

True. If you’re surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the partnership between the Surui people and Google Earth, Trading Bows and Arrows for Laptops:

Tip Tuesday: We love YouTube interactive transcripts and you will too.

June 26th, 2012|Featured, Tip Tuesday|

It’s a little extra work to upload an interactive transcript of your video to YouTube—and a lot of extra benefit, particularly when it comes to being found by search engines. Here’s a video we made for security clearance lawyer

Tip Tuesday: If you’re ready for video, consider what that means for your logo.

June 19th, 2012|Uncategorized|

Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here.  Your logo is the heart of your marketing efforts. Most organizations invest a good […]
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