Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to […]
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there are places you and your organization can go wearing pearls that you just can’t […]
Tip Tuesday: Improve your Facebook page even more than you thought with video.
Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much. (You’ll find it on the first page of “BUILDING ESSENTIAL CONNECTIONS: Engaging your audience by […]
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch […]
Tip Tuesday: Check out addictomatic!
Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic. Their front page usually seems to imply they’re all about celebrities, but like many automated functions Addictomatic can be used to pursue […]
True/False Friday: You’re not ready for video.
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying […]