MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Tip Tuesday: YouTube Insight is easy to use, free, and very very useful.

As video producers and marketers, we get very interested in video statistics. Nielsen statistics, for example showed that over 163 million viewers watched...

True/False Friday: HTML5 is just like all the other HTMLs.

False. HTML5 represents a transformative change to Web coding. At the same time, most users of the Web don't need to understand it---that's the good news....

Tip Tuesday: Videos can enhance your grant proposals.

We've written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a very...

True/False Friday: The new hot thing on YouTube is ancient.

True. The new hot thing on YouTube is the Olympic Games! The 2012 Olympics have been dubbed the "Socialympics" for the extensive use of social media...

Tip Tuesday: YouTube makes it easy to embed a video into a blog post or other html file.

Embedding videos can really make a text document dynamic. With an embedded video, you realize all the gee-whiz factors of video without taking your...

True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.

False. We got to thinking about the issue of a video's shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research...

Tip Tuesday: A professional start and a professional end does a lot for a video.

They're called intros and outros---short video bits that you can create once and attach to all your videos. If you'll excuse the low-tech metaphor (we...

True/False Friday: Google plus is an utter disappointment.

False. Google plus hasn't displaced Facebook, but it may actually be useful for your next videoconference. The Hangout feature is an easy and highly...

Tip Tuesday: Some Associations are exploring YouTube’s potential.

True/False Friday: People aren’t interested in amateurs’ opinions.

False. Fine Brothers Productions, the makers of "Kids React to..." videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their...

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign's supporters literally fight fire with fire in...

True/False Friday: The latest technology can be a means of preserving the vulnerable past.

True. If you're surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the...