True/False Friday Archives - Page 5 of 5 - Video Production Washington DC - MiniMatters

True/False Friday: Treat video as carefully as your other marketing pieces

March 30th, 2012|True/False Friday|

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there are places you and your organization can go wearing pearls that you just can’t […]

True/False Friday: If you build your video, they will come.

March 23rd, 2012|True/False Friday|

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch […]

True/False Friday: You’re not ready for video.

March 16th, 2012|True/False Friday|

False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying […]

True/False Friday: It’s impossible to take people directly from a video to your donation page.

March 9th, 2012|True/False Friday|

False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page. At MiniMatters we […]