# MiniMatters | Video Production Washington DC

> Stories That Inspire Action: Professional Video Production for Nonprofits, Associations & Agencies


## Posts

- [PowerPoint and Video—Using Video to Improve Presentations, Part 1](https://minimatters.com/powerpoint-and-video/): PowerPoint has been blamed for oversimplifying presentations, because it’s designed for short bullet points. Yet if you combine PowerPoint and video you may fall in love with the 20-year-old program all over again. Here’s how to add video to PowerPoint: If your slide template gives you the option of the filmstrip icon, click that. Or, on the Insert menu, choose “Movie.” After this you’ll get a browser box and you can select the video you wish to include from your computer. PowerPoint and video work great with a variety of video formats, including .gif, .asf, .avi, .mpg, .mpeg, .wmv, and .mov (if […]
- [Animated Words Videos Are Great for Video Storytelling](https://minimatters.com/animated-words-videos/): If you're on our email list then you may have already seen this animated words video, which accompanied an announcement that we're offering free 15-minute 
- [Instagram Videos Have Enough Time for a Message](https://minimatters.com/instagram-videos-offer-enough-time-for-a-message/): Facebook’s move to compete with Twitter’s Vine app by adding Instagram videos is just one more data point showing the importance of video in interacting with your stakeholders. Here’s how Kobe Bryant’s Instagram video, which shows a slice of his life recovering from an injury, looks on his Instagram page: The integration between the video and the comments he’s received demonstrate the highly social nature of Instagram as well as the potential of Instagram videos within your organization’s social media efforts. Instagram videos are longer than Vine videos If you’ve heard of Instagram videos, you probably know that they’re 15 seconds long […]
- [Training Videos Are Very Effective](https://minimatters.com/training-videos/): Training videos are a cost-effective and useful way to teach people what they need to know. Online training videos also let people do the training on their own time schedule and at their own location. 
- [Video News and More at Alltop](https://minimatters.com/video-news-and-more-at-alltop/): Alltop has decided to feature the MiniMatters blog in its "Top Video News" section, and we're excited to be chosen! As you see here, their simple, yet 
- [Planned Giving Days 2013 Was Inspiring](https://minimatters.com/planned-giving-days-2013-inspired-storytelling-prezi/): The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. 
- [Planned Giving Is a Natural for Great Storytelling](https://minimatters.com/planned-giving-is-a-natural-for-great-storytelling/): We're very excited that MiniMatters' Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact 
- [Healthcare Video Changes Lives](https://minimatters.com/healthcare-video-changes-lives/): The Atlantic Monthly recently ran a very engaging article about end of life care that documented the truly transformative power of healthcare video. As writer Jonathan Rauch describes, Dr. Angelo Volandes, an assistant professor at Harvard Medical School, is setting about to use the power of video to address a vexing problem---the difficulties families face in making decisions related to end-of-life care. 
- [Video Storytelling Creates Great Fundraising Videos](https://minimatters.com/video-storytelling/): As promised in last week's post, which gave a preview of our plans, click below to view the prezi that accompanied "Stories of Passion: Tips for Capturing 
- [Association Video Thrives on Storytelling](https://minimatters.com/association-video-thrives-on-storytelling/): MiniMatters' Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the 
- [Event Video Will Set the Tone You Want](https://minimatters.com/event-video-will-set-the-tone/): MiniMatters recently had the pleasure of attending Women in Technology's Fourteenth Annual Leadership Awards Banquet, an event that kicked off with an 
- [Digital Storytelling Using Your Organization’s Photos](https://minimatters.com/digital-storytelling/): As video producers, we're very conscious of how much moving pictures enable digital storytelling. Yet as this video shows, dynamic digital storytelling 
- [Email Marketing Works Better If You Have a Video](https://minimatters.com/email-marketing-works-better-if-you-have-a-video/): Email marketing is alive and well even in the age of social media and texting---you can probably tell that email marketing is still significant from your 
- [Email Marketing Works Better If You Have a Video](https://minimatters.com/email-marketing-video/): Email marketing is alive and well even in the age of social media and texting---you can probably tell that email marketing is still significant from your 
- [Make a Video–Try This Easy Video Storytelling Tool](https://minimatters.com/make-a-video-with-an-easy-video-storytelling-tool/): Storytelling's hot in marketing and fundraising, and it's doubly important if you're going to make a video. Storytelling is serious business, but we 
- [Video platform options besides YouTube include Brightcove and Wistia](https://minimatters.com/the-best-online-video-platform-depends-on-your-goals/): Video Platform Options—How Do You Sort Through Them? An online video platform, or OVP, is a place on the web where you host your videos.  An OVP also 
- [YouTube New Design Options](https://minimatters.com/youtube-new-design-options/): Here's YouTube's own video presenting the YouTube new design, dubbed the YouTube One Channel design. YouTube new design features Here's a quick rundown of 
- [Call-to-Action—The Power of Video](https://minimatters.com/call-to-action/): Call-to-Action--The Power of Video Code.org's doing a lot of things right, starting with their excellent video to promote teaching computer coding to 
- [Video on Twitter–Making it Work for Your Business or Organization](https://minimatters.com/video-on-twitter/): Vine's a new and intriguing tool that allows you to post video on Twitter. The app, which Twitter owns, limits each video to six seconds long--a 
- [YouTube Evaluations–Free!](https://minimatters.com/youtube-evaluations-free/): We'd like to make a special announcement! For the month of March, we're going to have a drawing. Anyone who posts a relevant comment on our blog in March 
- [Planned Giving and Social Media](https://minimatters.com/planned-giving-and-social-media/): You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old.  However, Stelter's recent data suggests that givers generally determine planned gifts when they are ages 40-54. 
- [Planned Giving—A great area for social media tools](https://minimatters.com/planned-giving-a-great-area-for-social-media-tools/): Planned giving---in which a donor gives a major gift in the context of financial or estate planning---is one of the best avenues for building donations 
- [Animation in Videos–A Little Goes a Long Way](https://minimatters.com/animation-in-videos-a-little-goes-a-long-way/): Online video grows every day, and there are some fabulous videos using ever-more sophisticated animation. However, for people on a budget, a little animation in video may be the best tool to advance your mission and goals and compel your audience. 
- [Animation in Videos](https://minimatters.com/animation-in-videos/): Using animation in videos has become popular as video animation software and templates have become more accessible and powerful. But complex animation 
- [Best Documentary Oscars: Let Them Stimulate Your Ideas for Video](https://minimatters.com/best-documentary-oscars/): The Best Documentary Oscars, which the Academy will award on Sunday the 24th with the others, offer a chance to reflect on telling important stories 
- [Video SEO Services—Optimize your website with video](https://minimatters.com/video-seo-services/): Video SEO Services are a potentially critical add-on to creating videos for your company or organization.  In this post, we'll focus on two ways that 
- [Event Videos for Sponsor Recognition and to Encourage Action!](https://minimatters.com/event-videos/): A short event video is a great way to promote a special event. For example, take a look at this video we recently put together for the American Society 
- [A Video Discussion Guide and 6 Ways to Use It To Achieve Successful Videos](https://minimatters.com/video-discussion-guide/): You know you are ready for video, but how do you guide the internal discussion about video at your organization to achieve your goals?   
- [Video Partnerships for Communications and Marketing Companies](https://minimatters.com/video-lends-itself-to-partnershi/): We're pleased to present on the subject of YouTube Marketing this time next week at the Rockville Women's Business Center. If you're reading this blog, we 
- [What Does Video Cost? Part 4 – Video Distribution](https://minimatters.com/video-cost-series-part-4-distribution/): Here's part four of our series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post will explore 
- [What Does Video Cost? Part 3–Your Video Producer](https://minimatters.com/video-cost-series-part-3-producer/): Here's the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post 
- [What Does Video Cost? Part 2 – Editing Costs](https://minimatters.com/video-costs-part-2-editing-costs/): Here's the second in our four-part series on what video production costs. This post has been updated in February 2022. Each post focuses on one area of 
- [What Does Video Cost? Part 1—Filming Cost](https://minimatters.com/what-does-video-cost-part-1-filming-cost/): How do your decisions about filming video impact your video cost? 
- [Website Sliders: New Trends Include Video Sliders!](https://minimatters.com/website-sliders/): The bar constantly raises on the web, so keeping your site looking modern is a must. Trends that were stylish one day can become standard the next, making 
- [Great Video Will Help You Win the Story Wars](https://minimatters.com/great-video-for-winning-the-story-wars/): Great video begins with a great story; we've always known this and at core we believe all human beings get this. That's why we found Jonah Sachs' 
- [LinkedIn Videos for LinkedIn Company and Nonprofit PagesNonprofit Program channel.](https://minimatters.com/linkedin-videos-for-linkedin-company-and-nonprofit-pages/): As of September 30, 2012, LinkedIn had more than 187 million members in over 200 countries and territories. It's a fabulous resource for learning about 
- [YouTube Campaigns that jazz up your YouTube Nonprofit Program channel.](https://minimatters.com/youtube-campaigns-that-jazz-up-your-youtube-nonprofit-program-channel/): Now that we've had a few weeks to recover from the elections, it's (perhaps) possible to contemplate what your nonprofit can learn from the whole election 
- [Video Interview Tips—Communicating Your Best Message](https://minimatters.com/video-interview-tips-message/): Part 3 of our Common Interview Concerns Series, this time offering video interview tips for communicating your best message. 
- [Video Interview Tips—How to Sound Good in a Video?](https://minimatters.com/video-interview-tips-sound/): Part 2 of our Common Interview Concerns Series, with some video interview tips to help you to sound good on the video's audio. 
- [Video Interview Tips—How to Look Good in a Video](https://minimatters.com/video-interview-tips-how-to-look-good-in-a-video/): MiniMatters presents a 3-part series of video interview tips tackling common concerns about appearing in a video, starting with how to look your best. 
- [Fundraising videos should show both beneficiaries and donors.](https://minimatters.com/fundraising-videos-should-include-donors-and-beneficiaries/): Fundraising videos should show both beneficiaries and donors. Our client the American Chemical Society imagined fundraising videos that would show donors 
- [Association videos benefit from a collaborative process.](https://minimatters.com/association-videos-collaboration/): As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a return from 
- [Video production is the product of collaboration and teamwork.](https://minimatters.com/video-production-collaboration/): Video production is the product of collaboration and teamwork. Video production is an involved process, and a video like this one shows how teamwork 
- [Remix videos are underutilized by nonprofits](https://minimatters.com/remix-videos/): Remix videos are underutilized by nonprofits While the word, "remix" brings to mind popular music, remix videos are a trend on Youtube and other video 
- [iPhone cameras are great–within reason](https://minimatters.com/iphone-video-cameras/): iPhone cameras are great--within reason Video cameras  are evolving and becoming more powerful and more convenient. Smartphones may be as well. So it's no 
- [YouTube annotations can be interesting and dynamic](https://minimatters.com/youtube-annotations/): YouTube annotations can be interesting and dynamic YouTube annotations let you layer clickable text, hotspots, and links over your video. While 
- [Tip Tuesday: Make your videos mobile-friendly now.](https://minimatters.com/tip-tuesday-make-your-videos-mobile-friendly-now/): With many people switching to mobile for their daily web consumption, it’s becoming increasingly important for web designers to do their work with the 
- [True/False Friday: The social video is still evolving.](https://minimatters.com/truefalse-friday-the-social-video-is-still-evolving/): True. There has been a lot of talk lately about social video---video that spreads by sharing and word of mouth. Some call it luck and others call it a 
- [Tip Tuesday: Live streaming is pretty accessible now.](https://minimatters.com/truefalse-friday-live-streaming-is-an-inherently-complex-and-costly-venture/): Live streaming is just what it sounds like---users transmit their media live, so that people can view it as it’s happening. It’s the closest thing to a 
- [True/False Friday: There’s no limit to how Associations can use a short video clip.](https://minimatters.com/associations-video/): True. Just ask Stephen Carey, PhD, CAE, and President of Association Management and Marketing Resources (AMMR): Stephen, the first trade association and 
- [Tip Tuesday: Bumper videos are a great innovation based on a traditional broadcasting technique.](https://minimatters.com/tip-tuesday-bumper-videos-are-a-great-innovation-based-on-a-traditional-broadcasting-technique/): An old broadcasting term, "bumper," is getting new life in online video. Traditionally a bumper was a brief announcement that preceded an advertisement 
- [True/False Friday: The First Lady’s an even better speaker now than she was in 2008.](https://minimatters.com/truefalse-friday-the-first-ladys-an-even-better-speaker-now-than-she-was-in-2008/): Answer: you decide! If you saw Michelle Obama's speech at the Democratic National Convention Tuesday night, you can compare it to the 2008 speech here: If 
- [Tip Tuesday: Take advantage of playlists](https://minimatters.com/tip-tuesday-take-advantage-of-playlists/): Playlists have a retro-FM-radio sound to them, but they’re really a powerful tool to spice up your video channel. We use them on our YouTube channel to draw attention to some types of videos we’ve made for multiple clients with great results. If our visitor is considering creating, for example, a video for their association, they can readily find other videos we’ve created for associations by clicking the associations playlist. Create playlists around topics likely to interest your channel’s visitors. We know that a good deal of our visitors—especially those we most want to reach!—are considering creating a video for a particular […]
- [True/False Friday: YouTube is the most interesting thing about the Republican National Convention.](https://minimatters.com/truefalse-friday-youtube-is-the-most-interesting-thing-about-the-republican-national-convention/): Okay, we know the centrality of YouTube in the publicity for the Republican National Convention (RNC) isn't the most interesting thing for everybody, and 
- [Tip Tuesday: Video is a process as well as a product.](https://minimatters.com/tip-tuesday-choose-a-video-production-company-you-trust-to-protect-your-most-valuable-relationships/): You want a fantastic video product that's professional and compelling. It should speak to your audience and kick your communications strategy up a notch. 
- [True/False Friday: YouTube will no longer have a presence on iPhones.](https://minimatters.com/truefalse-friday-youtube-will-no-longer-have-a-presence-on-iphones/): False. There has been a bit of buzz around the recent news that the new iPhone Operating System (iOS6) expected to launch in September won’t have a 
- [Tip Tuesday: Vodio is an interesting tool.](https://minimatters.com/vodio-is-an-interesting-tool/): It's not exactly news that the World Wide Web can be overwhelming. The Web's greatest strength---how big and varied it is---can also be its biggest 
- [True/False Friday: You can’t judge a book by its cover.](https://minimatters.com/truefalse-friday-you-cant-judge-a-book-by-its-cover/): True. But we highly recommend judging a book (or as in this case, two books) by its terrific video: A cover is just a small piece of a book. A video lets 
- [Tip Tuesday: YouTube Insight is easy to use, free, and very very useful.](https://minimatters.com/tip-tuesday-youtube-insight-is-easy-to-use-free-and-very-very-useful/): As video producers and marketers, we get very interested in video statistics. Nielsen statistics, for example showed that over 163 million viewers watched 
- [True/False Friday: HTML5 is just like all the other HTMLs.](https://minimatters.com/html-5/): False. HTML5 represents a transformative change to Web coding. At the same time, most users of the Web don't need to understand it---that's the good news. 
- [Tip Tuesday: Videos can enhance your grant proposals.](https://minimatters.com/tip-tuesday-videos-can-enhance-your-grant-proposals/): We've written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a very 
- [True/False Friday: The new hot thing on YouTube is ancient.](https://minimatters.com/truefalse-friday-the-new-hot-thing-on-youtube-is-ancient/): True. The new hot thing on YouTube is the Olympic Games! The 2012 Olympics have been dubbed the "Socialympics" for the extensive use of social media 
- [Tip Tuesday: YouTube makes it easy to embed a video into a blog post or other html file.](https://minimatters.com/tip-tuesday-youtube-makes-it-easy-to-embed-a-video-into-a-blog-post-or-other-html-file/): Embedding videos can really make a text document dynamic. With an embedded video, you realize all the gee-whiz factors of video without taking your 
- [True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.](https://minimatters.com/videoshelf-life/): False. We got to thinking about the issue of a video's shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research 
- [Tip Tuesday: A professional start and a professional end does a lot for a video.](https://minimatters.com/intros-and-outros-2/): They're called intros and outros---short video bits that you can create once and attach to all your videos. If you'll excuse the low-tech metaphor (we 
- [True/False Friday: Google plus is an utter disappointment.](https://minimatters.com/truefalse-friday-google-is-an-utter-disappointment/): False. Google plus hasn't displaced Facebook, but it may actually be useful for your next videoconference. The Hangout feature is an easy and highly 
- [Tip Tuesday: Some Associations are exploring YouTube’s potential.](https://minimatters.com/tip-tuesday-some-associations-are-exploring-youtubes-potential/): "... 
- [True/False Friday: People aren’t interested in amateurs’ opinions.](https://minimatters.com/truefalse-friday-people-arent-interested-in-amateurs-opinions/): False. Fine Brothers Productions, the makers of "Kids React to..." videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their 
- [Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.](https://minimatters.com/tip-tuesday-video-can-be-used-effectively-in-an-integrated-advocacy-campaign/): The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign's supporters literally fight fire with fire in 
- [True/False Friday: The latest technology can be a means of preserving the vulnerable past.](https://minimatters.com/truefalse-friday-the-latest-technology-can-be-a-means-of-preserving-the-vulnerable-past/): True. If you're surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the 
- [Tip Tuesday: We love YouTube interactive transcripts and you will too.](https://minimatters.com/tip-tuesday-we-love-youtube-interactive-transcripts-and-you-will-too/): It's a little extra work to upload an interactive transcript of your video to YouTube---and a lot of extra benefit, particularly when it comes to being 
- [The Blog Manifesto: MiniMatters’ Top Ten Blog Goals](https://minimatters.com/the-blog-manifesto-minimatters-top-ten-blog-goals/): True/False Friday is suspended for today so that we can take a step back and write about what we’re doing here. We started this blog on April 3, 2012, and 
- [Tip Tuesday: If you’re ready for video, consider what that means for your logo.](https://minimatters.com/061912-logo-animation/): Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here.  Your logo is the heart of your 
- [True/False Friday: Many nonprofits and associations don’t realize YouTube’s potential for content curation.](https://minimatters.com/061512-curation-and-youtube/): True. We were struck by this NTEN infographic, first published in NTEN: Change, June 2012 (shared here under their Creative Commons license, CC BY-SA 
- [Tip Tuesday: Use Prezi to enhance what you want to say—not to obscure it.](https://minimatters.com/prezi-best-practices/): A Prezi is a great way to wow your audience with a presentation. Prezi is a unique presentation tool that uses a zooming mechanic to mimic a video 
- [True/False Friday: Powerpoint is the gold standard for professional presentations.](https://minimatters.com/060812tf-friday-powerpoint-vs-prezi/): False. Powerpoint is, without a doubt, the industry standard for presentations. It's a proven standard and most of your organization's audiences have seen 
- [True/False Friday: Your YouTube Channel can link to your website!](https://minimatters.com/great-new-youtube-feature/): It's true! Up until recently, if you weren't in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by 
- [Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual.](https://minimatters.com/trapit-vs-google-alert/): Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you 
- [True/False Friday: In innovative online video, Americans always do the cool stuff first.](https://minimatters.com/belong-to-vide/): False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, 
- [Tip Tuesday: Consider video when you have a big organizational change to introduce.](https://minimatters.com/tip-tuesday-consider-video-when-you-have-a-big-organizational-change-to-introduce/): When the National Petroleum and Refiners Association determined they should become American Fuel and Petrochemical Manufacturers, they brought MiniMatters 
- [True/False Friday: That special organization event you’ve been planning for will be over all too quickly.](https://minimatters.com/truefalse-friday-that-special-organization-event-youve-been-planning-for-will-be-over-all-too-quickly/): You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event 
- [Tip Tuesday: A new Web site is a great time to build your video strategy.](https://minimatters.com/tip-tuesday-a-new-website-is-a-great-time-to-build-your-video-strategy/): Video has a lot of uses, but virtually every organization that uses online video posts it to their own Web site. While adding video is a great way to 
- [True/False Friday: The photo looks great! It’ll be great in our video!](https://minimatters.com/truefalse-friday-the-photo-looks-great-itll-be-great-in-our-video/): Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can't 
- [Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.](https://minimatters.com/tip-tuesday-plan-ahead-so-your-video-media-strategy-can-take-advantage-of-tent-pole-events/): Mother's Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother's Day should 
- [True/False Friday: Video is a great tool in all stages of fundraising](https://minimatters.com/truefalse-friday-video-is-a-great-tool-in-all-stages-of-fundraising/): True.  Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group's 10th National 
- [Tip Tuesday: Vimeo has a lot to offer.](https://minimatters.com/tip-tuesday-vimeo-has-a-lot-to-offer/): Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you.  But have you checked out Vimeo? Much as we value YouTube’s popularity, you’ll see one of Vimeo’s advantages over YouTube right away. Here’s what greets you in their front page: Vimeo’s user interface is cleaner and more attractive than YouTube’s, in spite of YouTube’s recent channel design improvements. You can fill your site with the most amazing videos in the world, but a good looking channel and crisp video player helps show […]
- [True/False Friday: Those polka dots look great on you!](https://minimatters.com/truefalse-friday-those-polka-dots-look-great-on-you/): OK, this one's true, certainly, but it's also false. That is, they may look great in person and in the mirror, but they don't look good on camera. Polka 
- [True/False Friday: The kids think they know it all about Web video.](https://minimatters.com/the-kids-think-they-know-it-all-about-web-video/): Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young 
- [Tip Tuesday: Take a look at how organizations like yours are using online video.](https://minimatters.com/tip-tuesday-take-a-look-at-how-organizations-like-yours-are-using-video/): Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters 
- [True/False Friday: You’re probably using video in all the ways that make sense](https://minimatters.com/truefalse-friday-youre-probably-using-video-in-all-the-ways-that-make-sense/): It's certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its 
- [Tip Tuesday: Make a Good YouTube Channel](https://minimatters.com/good-youtube-channel/): Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here's 3 reasons to do so. 
- [True/False Friday: Email is so 2011 for nonprofits](https://minimatters.com/truefalse-friday-email-is-so-2011-for-nonprofits/): False. There's a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits' success 
- [Tip Tuesday: Put video in your emails!](https://minimatters.com/tip-tuesday-put-video-in-your-emails/): People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for 
- [True/False Friday: Treat video as carefully as your other marketing pieces](https://minimatters.com/truefalse-friday-you-should-treat-video-with-as-much-care-as-your-other-marketing-pieces/): True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there 
- [Tip Tuesday: Improve your Facebook page even more than you thought with video.](https://minimatters.com/tip-tuesday-improve-your-facebook-page-even-more-than-you-thought-with-video/): Facebook's best practices say that a posting that has a video will have 100% more engagement than the average posting--that's more than twice as much. 
- [True/False Friday: If you build your video, they will come.](https://minimatters.com/truefalse-friday-if-you-build-your-video-they-will-come/): We don't expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there's a danger that organizations 
- [Tip Tuesday: Check out addictomatic!](https://minimatters.com/tip-tuesday-check-out-addictomatic/): Occasionally, we come across useful tools that we like to share. Here's one – Addictomatic.  Their front page usually seems to imply they're all about 
- [True/False Friday: You’re not ready for video.](https://minimatters.com/truefalse-friday-youre-not-ready-for-video/): False.  Of course it's possible that your organization is really not ready to create a video, but we at MiniMatters have found that it's a common error to 
- [Tip Tuesday: There are no rules for determining the right length for video.](https://minimatters.com/tip-tuesday-there-are-no-rules-for-determining-the-right-length-for-video/): Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but 
- [True/False Friday: It’s impossible to take people directly from a video to your donation page.](https://minimatters.com/truefalse-friday-its-impossible-to-take-people-directly-from-a-video-to-your-donation-page/): False.  There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising 
- [How to Feature a Video in Your Organization’s LinkedIn Profile](https://minimatters.com/how-to-feature-a-video-in-your-organizations-linkedin-profile/): Here's how to feature a video post on your organization’s LinkedIn profile page to help build your brand, promote your organization, and more.
- [YouTube AI Content Labeling Update in May 2026](https://minimatters.com/youtube-ai-content-labeling-update-in-may-2026/): We compare YouTube’s May 2026 AI labeling update with YouTube’s 2024 policies on altered or synthetic content and share implications of the changes for organizations that produce and publish video content on YouTube.
- [YouTube Altered or Synthetic Content Disclosure](https://minimatters.com/youtube-altered-or-synthetic-content-disclosure/): YouTube has developed new altered or synthetic content disclosure policies to help its viewers better understand what they're viewing. 
- [Animated Video Production: Our 6-Step Process](https://minimatters.com/how-to-make-animated-videos/): In this blog post, we share 6 steps in the creative process we use and show how to make animated videos effectively and efficiently.
- [20 Tips to Look and Sound Your Best on Zoom](https://minimatters.com/20-tips-to-look-and-sound-your-best-on-zoom/): Learn 20 tips to look and sound your best on Zoom when you need to record a video, make a presentation, interview virtually, or launch a new product or webinar.
- [Inspiration for 10 Types of Videos for Your Association or Organization](https://minimatters.com/inspiration-10-types-of-videos-for-associations-or-organizations/): Here’s inspiration for 10 types of videos to grow, promote, and share your association or organization.
- [Sharing Our New Website With You](https://minimatters.com/sharing-new-website-with-you/): MiniMatters is excited to share our new website with you!
- [Should We Add YouTube Shorts to Our Video Mix?](https://minimatters.com/should-we-add-youtube-shorts-to-our-video-mix/): With a solid YouTube channel, diverse video production, and content strategy you're proud of, is it time to add YouTube Shorts? 
- [Health Source and Channel Context Labels for YouTube Videos](https://minimatters.com/health-source-and-channel-context-labels-for-youtube-videos/): Learn how YouTube Health Source Information Panels and Channel Context Labels identify credible and authoritative health information sources. 
- [Scenario Based Training Videos](https://minimatters.com/scenario-based-training-videos/): Scenario-Based Training Videos provide an edge in motivating learners and helping them retain information and use new skills. 
- [AI vs Human Voiceovers – Pros and Cons](https://minimatters.com/ai-vs-human-voiceovers-pros-and-cons/): AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced? Human Voice or AI Voice? This first video uses the voiceover to grab attention and assert clarity at the start, and for the closing call to action–two great places for a voiceover. https://player.vimeo.com/video/905977293?dnt=1&app_id=122963 The second video uses the voiceover throughout, which is common for animated videos. https://player.vimeo.com/video/839909876?dnt=1&app_id=122963 Which of the videos featured a live voiceover artist and which was an AI-produced voice? Read on for a list of key pros and cons of human voice versus […]
- [Medical Simulation Videos Are Essential Training Tools](https://minimatters.com/medical-simulation-videos-are-essential-training-tools/): Medical Simulation Videos have become essential tools for medical training. This example demonstrates a patient priorities-aligned approach to care. 
- [Website Storytelling – Inspire with Video “Above the Fold”](https://minimatters.com/website-storytelling-inspire-video-above-the-fold/): Website storytelling belongs "above the fold." Having good content "above the fold" is a core component of an effective website. 
- [Gift Planning Videos Can Be Fun](https://minimatters.com/gift-planning-videos-can-be-fun/): Fun gift planning videos do exist!  Here's the proof from a hospital foundation and two different universities: 
- [Animating a Logo – Share Your Story in Seconds](https://minimatters.com/animating-a-logo-share-your-story-in-seconds/): When it comes to animating a logo, branding guidelines are often silent. Don't miss an opportunity by letting your logo stand still. Actions do speak louder than words. 
- [ASL Commercial with Picture in Picture](https://minimatters.com/asl-commercial-with-picture-in-picture/): An inclusive ASL Commercial with Picture in Picture interprets for Deaf or hard-of-hearing citizens. Here are our ASL video production tips. 
- [Recording Presentation with Video](https://minimatters.com/recording-presentation-with-video/): See how a recording presentation with video can be customized to your number of speakers, desired layout, branding and more on our platform. 
- [YouTube Channel Art Tips](https://minimatters.com/youtube-channel-art-tips/): One of our popular posts is about YouTube Channel Art, so we’ve updated it for 2021. Does your banner need an update? Here are some tips. 
- [COVID-19 Vaccine Videos inform, build trust, inspire action](https://minimatters.com/covid-19-vaccine-videos-inform-build-trust-inspire-action/): Vaccine videos featuring trusted COVID-19 vaccine experts are central to a national strategy to reach those "on the fence" about vaccination by providing accurate information and reducing misinformation. 
- [Why Add Video to Your Health Awareness Month Strategy](https://minimatters.com/why-add-video-to-your-health-awareness-month-strategy/): Scores of health organizations celebrate a health awareness month to raise awareness, advocate, strengthen community ties, and fundraise. More than 130 different health awareness months are planned in 2021, according to the online publication Healthline, Add in the various awareness weeks and days, and a total of nearly 240 health awareness periods will be recognized this year. Adding video to your health awareness month campaign brings your organization’s health focus to the forefront. Proven techniques include using relatable video stories, educational video resources of varied lengths and styles, and videos showing various ways to be involved with your organization. With new […]
- [How to Use YouTube Premiere for Virtual Events](https://minimatters.com/how-to-use-youtube-premiere-for-virtual-events/): How to use YouTube Premiere for virtual events is great to know if you're looking for a free and easy-to-use platform for virtual events. 
- [Virtual Event Programs – 5 Special Moments for Professional Video](https://minimatters.com/virtual-event-programs-5-special-moments-for-professional-video/): Virtual event programs are common with best practices for audience engagement emerging. Here are 5 SPECIAL MOMENTS for Professional Video. 
- [Planned Gift Disclosure – A Video to Inspire & Energize DonorsResults](https://minimatters.com/planned-gift-disclosure-video-to-inspire-and-energize-donors/): Planned gift disclosure can make a huge difference for nonprofits and foundations by inspiring and energizing donors. Video is an ideal way to do this... 
- [Virtual Fundraising Videos Can Achieve Funding Results](https://minimatters.com/virtual-fundraising-videos-can-achieve-funding-results/): Due to the COVID-19 pandemic, many nonprofits and professional associations have been forced to move events online. Virtual fundraising videos can help. 
- [Animated Video to Support Diversity and Inclusion](https://minimatters.com/animated-video-to-support-diversity-and-inclusion/): Animated video can support your organization's diversity and inclusion efforts, with animated characters representing diversity in leadership, membership, staff and stakeholders. 
- [New Procedures Training – Video Is Key](https://minimatters.com/new-procedures-training-video-is-key/): New procedures training through well-designed video is an essential time-saver when your stakeholders or employees need to implement new policies, rules, or procedures. 
- [Medical Animation Video](https://minimatters.com/medical-animation-video/): Complex medical information can be hard for many patients to grasp, especially when they are sick. Medical animation video can be a powerful way to help. 
- [Animated Video from PowerPoint Slides](https://minimatters.com/animated-video-from-powerpoint-slides/): Getting out public health messages is critically important. Animated video is a great option when filming isn't possible, as during the COVID-19 pandemic. 
- [Tips on Working from Home](https://minimatters.com/tips-on-working-from-home/): While many are starting to work from home on a broad scale, here are a few tips based on our running consulting businesses and later a video production business, often from home offices. 
- [Six Types of Video Inspiration](https://minimatters.com/six-types-video-inspiration/): View six video inspiration ideas that we think could inspire you to use video to share what you do with your audiences. Enjoy! 
- [Storytelling Interview Questions](https://minimatters.com/storytelling-interview-questions/): Great video storytelling depends on obtaining excellent material in a form you can use. Here's our top 7 storytelling interview questions. 
- [YouTube Editor and YouTube Slideshows News](https://minimatters.com/youtube-editor-youtube-slideshows-news/): The YouTube Editor and YouTube Photo Slide Show are going away as of September 20, 2017. Instead of the YouTube Editor, use third party video editors. 
- [Video Advertising — Is It In Your Nonprofit Marketing Toolkit?](https://minimatters.com/video-advertising-nonprofit-marketing-toolkit/): Video advertising is a tool nonprofits should consider. It's helpful to reach new audiences and getting viewers to subscribe or donate to your organization. 
- [Video Library – 5 Tips to Build Yours by Filming at the Office](https://minimatters.com/video-library-office-filming/): Here are 5 tips, plus one BONUS tip, that will help you succeed with office-based video filming as a way to grow your organization's video library. 
- [Video Donation Cards – YouTube Tips](https://minimatters.com/video-donation-cards-youtube-tips/): YouTube Tips - YouTube Video Donation Cards can be used to engage members, people who benefit from your programs, and supporters to help your cause. 
- [Add a YouTube Donation Card to Your Video – 4 Easy Steps](https://minimatters.com/add-youtube-donation-card-video-4-easy-steps/): Add a YouTube Donation card to your video and help your charity raise money. Here's how, and why, to set one up sooner rather than later... 
- [Policy Videos Showcase Transportation in America’s Economy](https://minimatters.com/policy-videos-showcase-value-of-transportation/): Policy videos are part of a new trend in which policy makers complement the traditional "white paper" with multimedia content. Videos like this one share... 
- [Animated Video Gets Donors to Raise Hands for Planned Giving](https://minimatters.com/animated-video-gets-donors-to-raise-hands-for-planned-giving/): Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts. 
- [How To Schedule YouTube Videos Using YouTube Video Scheduling](https://minimatters.com/how-to-schedule-youtube-videos-using-youtube-video-scheduling/): Scheduling YouTube videos to publish when it's most strategic for you and your organization or company can be done with YouTube scheduling features. 
- [Effective and Easy Testimonial Videos](https://minimatters.com/effective-easy-testimonial-videos/): With a bit of forethought and planning, testimonial videos can be produced quickly and easily at conferences and meetings. 
- [Online Fundraising With Video Stands Out](https://minimatters.com/online-fundraising-with-video-stands-out/): Our client SOS Children’s Villages – USA  faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer. https://www.youtube.com/embed/K84GSS_9lJ4?feature=oembed Anyone who imagines that the main impact of Ebola is in the hospitals will realize from this video that an organization like SOS Children’s Villages experiences an enormous burden from the outbreak as well––and this is likely to translate into meeting their fundraising goals. Online fundraising with video doesn’t have to cost a […]
- [YouTube Advertising Videos Are a Worthwhile Investment](https://minimatters.com/youtube-advertising-worthwhile-investment/): Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose. 
- [A Thank You Video to Promote Donor Retention](https://minimatters.com/thank-video-promote-donor-retention/): Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors. 
- [Planned Giving Marketing—Research Shows Words that Work](https://minimatters.com/planned-giving-marketing-research-words-that-work/): Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications. 
- [Showcasing a Partnership in Video for Coalitions and Networks](https://minimatters.com/showcasing-a-partnership-in-video/): Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants' shared goals. 
- [How to Market a Planned Giving Program in 30 Seconds](https://minimatters.com/market-planned-giving-program-30-seconds/): A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, and we’ve created a new service, 30-second customized videos that make it clear how simple planned giving can be. It’s the perfect and economical approach to kicking off a planned giving program or enhancing one that’s already in motion. Here’s a preview of the product personalized […]
- [A Custom YouTube Thumbnail Will Make Your Videos Pop](https://minimatters.com/need-know-youtube-thumbnails/): YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the bottom, such as these from the White House’s YouTube channel. Thumbnails also show up when you get to the end of a video, depending on your settings—typically 12 thumbnails show on the video screen, enticing viewers to watch more videos. In a new wrinkle, the appearance […]
- [Video Makes Year-End Fundraising Effective](https://minimatters.com/video-and-year-end-fundraising/): Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December. 
- [Good Stories Come With Good Story Collection Techniques](https://minimatters.com/good-stories-good-story-collection-techniques/): Good stories get everyone excited, and we've found they're the basis for creating compelling video and other digital media. 
- [Foundation Video Elements for an Organizational Video](https://minimatters.com/foundation-video-elements/): Many organizations make their first video a calling card---a video that showcases the business or nonprofit's main activities, mission, key staff, and 
- [Viral Video Versus Hero, Hub, and Hygiene Video](https://minimatters.com/viral-video-can-confuse-video-strategy/): Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral video is kind of like a lightning strike, and letting the idea of it drive your video strategy will not put your organization in its most effective position. YouTube has been systematically discouraging the mindset that focuses on viral video of late, for example in the […]
- [Great PR Requires a Great YouTube Channel](https://minimatters.com/great-pr-requires-great-youtube-channel/): Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa 
- [Crowdfunding and Video Are a Match Made in Heaven](https://minimatters.com/crowdfunding-video-match-made-heaven/): Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd. 
- [Video Contests Draw Great Attention](https://minimatters.com/video-contests-draw-great-attention/): Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success. 
- [Quick Video Is a Great Way to Share or Respond to Breaking News](https://minimatters.com/quick-video-great-way-respond-breaking-news/): Nonprofits are in so many places where news happens--political news, noteworthy speeches, publications, and their own and other organization's major 
- [A Conference Invitation Is a Great Time for a Video](https://minimatters.com/conference-invitation-video/): If your organization is like many of our clients, your conference invitation is a really big deal. You look forward to and plan your conference all year, and it’s a key event where you connect with your members and build education and community. We’ve worked with a number of organizations to create a conference invitation video, and the strategy has always been a hit and successful in boosting attendance, and therefore revenue. Our top 6 tips for a great conference invitation video Tell your audience exactly what they’ll get at the conference. Identify the key theme, key offerings and, importantly, the […]
- [Ignite Presentations Ignited Planned Giving Days 2014](https://minimatters.com/pg-days-ignite-presentations/): JSSA - The Jewish Social Service AgencyPlanned Giving Days is one of our favorite yearly events, and MiniMatters co-founder Elissa Leif volunteered as a 
- [When Should Video Use a Voiceover?](https://minimatters.com/use-voiceover/): The video incorporates diverse voices talking about the benefits of Capital Caring’s innovative telecaring program. The voiceover fills in the missing pieces, making for a smooth and persuasive message. Voiceover has several key benefits The voiceover in the video below which we produced for Capital Caring provides three key advantages: It conveys a sense of objective truth It fills content gaps the interviews and footage had left or partially left It lends a cohesive voice that runs through the whole video https://www.youtube.com/embed/eUp8_QjJobI?feature=oembed All of us have been listening to voiceover in televised sports, documentary film, movie trailers, and other kinds of video all […]
- [How Scripted Should Your Video Spokesperson Be?](https://minimatters.com/scripting-video-spokesperson/): Should an organization's video spokesperson read from a script or talk off the cuff? Read 5 top reasons to (and 5 not to) script your video spokesperson. 
- [What’s the Easiest Way to Upload Videos to Facebook?](https://minimatters.com/upload-videos-to-facebook/): Uploading videos to Facebook is really very easy and you can easily upload videos to Facebook from your timeline or news feed. 
- [What’s the Impact of Facebook Autoplay?](https://minimatters.com/facebook-autoplay/): If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on the video. It’s an eye-catching change. But what does Facebook autoplay mean for your organization’s video content? Facebook autoplay made video even more important As Fast Company noted a few weeks back, “Users Actually Seem to Like Facebook’s Auto-Play Videos.” The reason they sound surprised may be that if you go looking around the web for information about Facebook autoplay, the […]
- [How Should Organizations Approach Rolling Out Video?](https://minimatters.com/rolling_out_video/): It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But when an organization has created 5, or 10, or 20 videos in a short period, many wonder how to approach rolling out the videos on their website, YouTube channel, and any other distribution channels. Rolling out video a bit gradually—on a schedule–may build viewership YouTube recommends […]
- [The Future of Video Includes Frequent Video Publishing](https://minimatters.com/future-of-video/): A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will publish videos every week and, for many, even more often. Short has always dominated online video, and it’s likely that YouTube will look more and more like Twitter, with frequent bits of information that cater to short attention spans–and appear very frequently.  The future of video is now for the most popular video channels Checking out the one hundred most subscribed channels (by subscribers), we found that frequent video publishing dominates […]
- [What’s the Value of Member Testimonials on Video?](https://minimatters.com/member-testimonials-video/): It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG)  to create a series of testimonial videos featuring members, a great option for growing an association’s video presence online. It’s an effective way to meet a number of goals, as we’ll explain below. The top 5 reasons to use member testimonials 1. Member testimonials show an organization’s value. Associations face a constant challenge of showing their value to their members. Whatever your value proposition is, you need to repeatedly tell, show, and demonstrate what you’re doing for your members. Video testimonials provide a fresh way of doing this. […]
- [Are People Using DVDs Anymore?](https://minimatters.com/people-using-dvds-anymore/): Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web--on YouTube, their organization's website, and 
- [YouTube Links and How They Work](https://minimatters.com/youtube-links-work/): A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only 
- [Tagging YouTube Videos with Location Information](https://minimatters.com/tagging-youtube-videos-with-location-information/): Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. Tagging YouTube videos at upload and in the video manager When you upload a video, on the basic settings, you’ll see on the bottom right a box where you can fill in tags. If you want your video to come up on location-related searches, filling in […]
- [Should Nonprofits Use Tumblr for Video Marketing?](https://minimatters.com/tumblr-for-video-marketing/): ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And like Pinterest it’s dominated by visual media. Yahoo bought the site in May 2013 for $1.1 billion. Facebook is driving most video starts from social media (80% while Tumblr drives fewer than 3%), that is, more people are clicking on videos and/or watching the first second […]
- [The Best Video Length for Different Videos on YouTube](https://minimatters.com/youtube-best-video-length/): This post references various YouTube statistics regarding your best video length for different kinds of videos. 
- [Get More YouTube Views with Foreign Language Subtitles](https://minimatters.com/get-more-youtube-views-with-foreign-language-subtitles/): While every viewer is probably going to enjoy a video the most if it's spoken in his or her native tongue, translated captions can get more YouTube views 
- [Section 508 Compliance and Video](https://minimatters.com/section-508-compliance-video/): Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business if you do contract work for a federal agency. Even if you don’t, it may be just good business, as following its guidelines ensures that people with disabilities can access the information you provide in a manner that is comparable to people without disabilities. According to the 2010 U.S. Census, almost 19% of the U.S. population has a disability, and with the aging of the population, that’s only going to increase. The key components […]
- [Closed Captioning on Various Video Platforms](https://minimatters.com/closed-captions-video/): Closed captioning on various video platforms aids individuals with differing hearing abilities to see language as well as significant audio content. 
- [Small Business and Nonprofit Business Opportunity – Apply to BizClips Now to Winthe Most of Conferences with Video](https://minimatters.com/small-business-nonprofit-opportunity-bizclips/): It's our pleasure at MiniMatters to partner with SCORE, a nonprofit association dedicated to helping small businesses, and Brother International, a 
- [Medical Associations and Foundations Should Make the Most of Conferences with Video](https://minimatters.com/medical-conference-annual-meeting-videos/): MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity to make a set of videos. AA&MDSIF Medical Advisory Board members and AA&MDSIF research grant recipients explain important new research in the series. Since sharing this information with patient and partners is a key part of their mission and function as a medical foundation, cutting edge medical research makes an ideal subject for video. Making video at conferences and annual meetings is effective for medical associations and foundations AA&MDSIF reports a number […]
- [Your new video can use old parts to inspire and stir emotion](https://minimatters.com/sos-childrens-villages/): SOS Children's Villages – USA and MiniMatters teamed up to warm the hearts of Americans with an international SOS Villages story, told through a new 
- [The First Video for an Organization Generates Excitement and Buzz](https://minimatters.com/first-video-organization-generates-excitement-buzz/): MiniMatters enjoyed our role in the National Fish Habitat Partnership's first video production, a moving piece entitled "Bringing the Brook Trout Back, 
- [Your Sales Process Will Benefit from Video—Part 2](https://minimatters.com/your-sales-process-part-2/): In last week's post we addressed the first four stages of the sales process and video's role in augmenting your effort for each. Again we'll 
- [Your Sales Process Will Benefit from Video—Part 1and an Associated Website](https://minimatters.com/your-sales-process-will-benefit-from-video-part-1/): Categorizing the sales process in stages helps to dissect the strengths and target improvements in your marketing. While there are a number of ways to 
- [Website Marketing–Link Directly from YouTube with Annotations and an Associated Website](https://minimatters.com/website-marketing-link-directly-from-youtube-with-annotations-and-an-associated-website/): If you have a YouTube channel to which you've given some attention, you've probably gotten a taste for how it can improve your website marketing. A good 
- [BizClips: The Small Business Productivity Makeover Video Contest](https://minimatters.com/bizclips-small-business-productivitymakeover-video-contest/): Do you work for a small business or nonprofit? Small businesses and nonprofits can win prizes, national publicity, and a promotional video through 
- [Create a Video Showcasing Your Office or Place of Business](https://minimatters.com/create-a-video-office/): When you decide to create a video, your office or store may come to mind as the obvious backdrop. The benefits of using your office or store include: 
- [Video Marketing Starring Your Staff – Key Tips](https://minimatters.com/video-marketing-staff/): Using your staff in your video marketing is generally a really great idea. Some of the benefits include: Saving on costs.   It's often a fun change for 
- [Improved Quality and a Cool Video App Are Great Reasons to Create a Video on Your Phone](https://minimatters.com/video-app/): Just about everybody with a mobile phone has made a video with it, but using cool video apps people can also edit their videos. 
- [A Thank You Video—Soon It Will Be That Time of Year](https://minimatters.com/a-thank-you-video-that-time-of-year/): One of the most important things you can do as part of your fundraising or business, especially at year end, is to thank people. Here's how with video. 
- [Video Production by Keyword – You Can Create a Video Backwards](https://minimatters.com/video-production-keyword/): Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your 
- [Recent Statistics on Online Video Growth and What They Mean for Nonprofits](https://minimatters.com/online-video-growth/): Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched 
- [Donor Stories Are Perfect for Planned Giving Programs](https://minimatters.com/donor-stories-planned-giving/): There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos---and present about some of the science supporting this marketing method. 
- [Association Video: Key Questions and Answers](https://minimatters.com/association-video-qa/): Just a few years ago when we spoke to groups about association video and other nonprofit video, we needed to persuade people of the value of communicating 
- [YouTube Ideas from Highly Subscribed Nonprofit Channels](https://minimatters.com/youtube-ideas/): We used Vidstatx's list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we'll share here. (We 
- [Video Production Planning for Donor Stories–Try a Donor Story Tool!](https://minimatters.com/video-production-planning/): Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time 
- [A Storyboard Supports Creating Donor Stories in Video](https://minimatters.com/storyboard-supports-creating-donor-stories-in-video/): Today's short attention spans require storytellers keep to keep it short and clear. We taught participants to make a simple, structured storyboard. 
- [Great Nonprofits Should Showcase Board Members on Video](https://minimatters.com/great-nonprofits-board-member-videos/): Great nonprofits have an advantage when it comes to telling a story on video, because mission-driven organizations always have stories that will speak to the heart—a mission essentially IS a story. We at MiniMatters believe that great nonprofits will start to use another resource that’s right at their fingertips, and that has enormous potential when combined with a mission: showcasing your board members in video. Their considerable expertise and experience are probably already listed in text on your web page, thereby enhancing your organization’s reputation.  Creating easily shareable videos that showcase their belief in your organization is the simple and powerful […]
- [Great YouTube Channels Have Great SEO](https://minimatters.com/great-youtube-channels/): Last week we wrote about the improvements the Jewish Social Service Agency (JSSA) made to its YouTube Channel title bar as a result of our 6-point YouTube 
- [A YouTube Channel Before and After a YouTube Channel Makeover!](https://minimatters.com/jssa-winner-of-youtube-channel-makeover/): Regular readers may remember that we held a drawing back in March among blog commenters for a free MiniMatters YouTube channel audit. Every YouTube 
- [A Tribute Video Expresses Grief and Points the Way Forward](https://minimatters.com/tribute-video-for-fundraising-acmg-foundation/): Storytelling and tribute videos can share individual life stories and help organizations with fundraising. 
- [Sharing a Video on Google Plus](https://minimatters.com/sharing-a-video-on-google-plus/): It's hard to say what the relative positions of Facebook and Google Plus will be in the years to come, but it's clear that one of Google Plus's key 
- [Editing a Video with YouTube](https://minimatters.com/editing-a-video-with-youtube/): Editing a video with YouTube is a surprisingly easy task---ironically, the trickiest part may be getting started. Getting  started editing a video 
- [Association Foundations: Two Ways to Bring Clarity and Inspiration](https://minimatters.com/association-foundations-we-can-help-and-so-can-the-association-foundation-group/): The charitable and educational arms of an association---association foundations---face special challenges such  as:  How do you make sure your members 
- [Embedding a Video in a PDF—Using Video to Improve Presentations, Part 3](https://minimatters.com/embedding-a-video-in-a-pdf/): Two weeks ago we wrote about video in PowerPoint; one week ago we wrote about video in Prezi; this week we'll conclude our embedding a video series with 
- [Prezi and Video—Using Video to Improve Presentations, Part 2](https://minimatters.com/prezi-and-video-using-video-to-improve-presentations-part-2/): Last week we wrote about PowerPoint and video; this week we'll talk about improving your presentations by using Prezi and video. Prezi and video kicks it 

## Pages

- [Cookie Policy](https://minimatters.com/cookie-policy/): Cookie Policy How We Use Cookies Understand how MiniMatters uses cookies to improve your browsing experience. COOKIE POLICY Last updated February 13th, 2026 This Cookie Policy explains how MiniMatters, LLC (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our website at https://minimatters.com, (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. What are cookies? Cookies are […]
- [Terms & Conditions](https://minimatters.com/terms-conditions/): Terms & Conditions Understanding Your Use of Our Website Review the terms that govern your access to and use of the MiniMatters website and services. Terms & ConditionsEffective Date: February 13, 2026 By using www.minimatters.com, you agree to these Terms & Conditions. If you do not agree, please do not use our site. Use of Website You must be at least 18 years old Do not use the website for illegal activities.   Intellectual Property All content is owned by us or licensed to us. You may not reproduce or distribute content without permission.   Disclaimers & Limitations The content on […]
- [Agencies & Prime Contractors](https://minimatters.com/sectors/agencies-prime-contractors/): Agencies & Prime Contractors Video Production Filmed & Animated Videos for Agencies & Prime Contractors MiniMatters produces professional videos that help agencies & prime contractors achieve project goals. From training and outreach to public awareness and internal communication, our videos make complex topics easy to understand and project content impactful to watch. https://player.vimeo.com/video/840095927 Video Production for Agencies & Prime Contractors Agencies & Prime Contractors rely on video to in their projects to communicate information, educate teams, and showcase results. MiniMatters produces filmed and animated videos that help organizations share information effectively, whether for public outreach, training, or other contract deliverables. Our […]
- [Government](https://minimatters.com/sectors/government/): Government Video Production Filmed & Animated Videos for Government Agencies MiniMatters produces professional video content for government agencies that informs, educates, and engages. From training and outreach to public awareness and event coverage, our videos help agencies communicate clearly and effectively. https://player.vimeo.com/video/960927387 Video Production for Government Agencies Government agencies depend on video to share information, educate communities, and highlight programs and results. MiniMatters produces filmed and animated videos that make communication clearer, more accessible, and more engaging for both public and internal audiences. Our videos support public service announcements, training programs, community outreach, and informational campaigns, ensuring messages are delivered with […]
- [Education](https://minimatters.com/sectors/education/): Education Video Production Filmed & Animated Videos for Educational Institutions & Programs MiniMatters produces educational videos that help universities, research centers, and learning organizations teach, inspire, and connect. From online courses to promotional campaigns, our videos make learning accessible, engaging, and impactful. https://player.vimeo.com/video/893470966?h=7cd5b9b798 Video Production for Educational Institutions & Programs Educational institutions and programs rely on video to enhance learning, share research, and reach broader audiences. MiniMatters produces filmed and animated educational videos that help organizations communicate complex ideas in clear and meaningful ways. Our work includes online learning content, training modules, promotional videos, and academic storytelling, helping institutions expand their […]
- [Health Care & Medical](https://minimatters.com/sectors/health-care-medical/): Health Care & Medical Video Production Filmed & Animated Videos for Health Care & Medical Organizations MiniMatters produces professional video content that helps health care and medical organizations educate audiences, train professionals, and share complex information with clarity and impact. From patient education to medical training, our videos communicate vital messages with precision and care. https://player.vimeo.com/video/1142569148 Video Production for Health Care & Medical Organizations Health care and medical organizations rely on video to inform patients, educate professionals, and promote public understanding. MiniMatters produces filmed and animated videos that simplify complex medical information, making it accessible, accurate, and engaging. Our work includes […]
- [Nonprofits & Foundations](https://minimatters.com/sectors/nonprofits-foundations/): Nonprofit & Foundation Video Production Filmed & Animated Videos for Foundations & Nonprofits MiniMatters helps foundations & nonprofits tell stories that inspire giving, educate audiences, and demonstrate impact through professional video production. From fundraising appeals to program highlights, our team creates videos that strengthen missions and engage communities. https://player.vimeo.com/video/840135249 Video Production for Nonprofits and Foundations Foundations & nonprofits depend on effective storytelling to connect with donors, partners, and communities. Video production is one of the most powerful ways to show real-world impact and inspire support. MiniMatters produces fundraising videos, impact stories, educational explainers, and event highlights that help organizations achieve measurable […]
- [Associations](https://minimatters.com/sectors/associations/): Association Video Production Filmed & Animated Videos for Associations MiniMatters helps associations inspire members, educate stakeholders, and amplify impact through professional video production. From annual conferences to animated explainers, our team creates association videos that engage audiences and strengthen your mission. https://player.vimeo.com/video/840138423 Video Production for Associations Associations thrive when they connect effectively with members, partners, and stakeholders. Video is one of the most powerful ways to showcase value, share knowledge, and build community. MiniMatters specializes in producing association videos that elevate events, demonstrate impact, and drive learning and engagement across multiple platforms. Whether your association needs conference filming, animated explainers, or […]
- [Sectors](https://minimatters.com/sectors/): MiniMatters partners with organizations across sectors to produce professional videos that inform, inspire, and drive results.
- [Washington D.C.](https://minimatters.com/service-area/washington-d-c/): MiniMatters provides professional video production for nonprofits and associations in Washington DC. Filmed and animated video services.
- [Virginia](https://minimatters.com/service-area/virginia/): MiniMatters provides professional video production for nonprofits and associations in Virginia. Filmed and animated video services.
- [New York](https://minimatters.com/service-area/new-york/): MiniMatters provides professional video production for nonprofits and associations in New York. Filmed and animated video services.
- [Nationwide](https://minimatters.com/service-area/nationwide/): MiniMatters offers nationwide video production for nonprofits and associations. Filmed and animated services across the U.S.
- [Maryland](https://minimatters.com/service-area/maryland/): MiniMatters offers professional video production for nonprofits and associations in Maryland. Filmed and animated video services.
- [Massachusetts](https://minimatters.com/service-area/massachusetts/): MiniMatters provides professional video production for nonprofits and associations in Massachusetts. Filmed and animated video services.
- [Chicago](https://minimatters.com/service-area/chicago/): MiniMatters delivers professional video production for nonprofits and associations in Chicago. Filmed and animated video services.
- [Baltimore](https://minimatters.com/service-area/baltimore/): MiniMatters provides professional video production for nonprofits and associations in Baltimore. Filmed and animated video services.
- [Service Area](https://minimatters.com/service-area/): MiniMatters provides professional video production services for nonprofits and associations nationwide. Serving clients across the U.S.
- [Video Communications Strategy](https://minimatters.com/video-services/video-communications-strategy/): Maximize ROI with video strategy consulting that integrates production with marketing goals. We advise on distribution, audience targeting, and campaign integration to ensure your videos drive engagement, fundraising, and long-term organizational impact.
- [Social Media Videos](https://minimatters.com/video-services/social-media-videos/): Grow visibility with social media video production designed for today’s platforms. We create vertical videos, reels, and short-form branded content that engage audiences, strengthen campaigns, and deliver measurable marketing results across channels.
- [Explainer Videos](https://minimatters.com/video-services/explainer-videos/): Simplify complex ideas with clear, engaging explainer videos. MiniMatters combines animation and strategy to help organizations educate audiences, increase understanding, and strengthen communication results.
- [Planned Giving Videos](https://minimatters.com/video-services/planned-giving-videos/): Inspire long-term support with planned giving videos that share powerful donor stories. MiniMatters helps organizations communicate legacy giving opportunities with authenticity, clarity, and emotional impact.
- [CME & CEU Videos](https://minimatters.com/video-services/cme-ceu-videos/): Deliver accredited learning through engaging CME & CEU videos. MiniMatters produces high-quality educational content that align with accreditation standards and helps audiences retain complex medical information.
- [Gala Videos](https://minimatters.com/video-services/gala-videos/): Celebrate your organization’s success with professionally filmed gala videos. MiniMatters captures energy, emotion, and storytelling that highlight your mission and inspire donors to give generously.
- [Multilingual & ASL Videos](https://minimatters.com/video-services/multilingual-asl-videos/): Expand your organization’s reach with multilingual and ASL video production from MiniMatters. We partner with expert translators and interpreters to deliver accessible, culturally accurate videos that communicate your message clearly across languages and communities.
- [Policy & Advocacy Videos](https://minimatters.com/video-services/policy-advocacy-videos/): Generate momentum for your policy positions with public policy and advocacy video production. We combine storytelling with real-world examples to create persuasive videos for nonprofits, associations, and government agencies.
- [Fundraising Videos](https://minimatters.com/video-services/fundraising-videos/): Inspire generosity with fundraising video production designed to connect with donors. From nonprofit campaign stories to donor testimonial videos, our filmed and animated videos help you engage supporters, build trust, and drive contributions that support your mission.
- [Conference & Event Videos](https://minimatters.com/video-services/conference-event-videos/): Capture the energy of conferences, annual meetings, and events or contribute to them with professional event video production. We provide conference marketing videos, on-site filming, and showcase videos that share experiences, expand reach, and deliver key messages to your audiences.
- [Training Videos](https://minimatters.com/video-services/training-videos/): Support learning and development with training video production based on effective instructional design. Whether it’s staff onboarding, continuing education, or technical demonstrations, we create professional training videos that simplify complex information and keep learners engaged.
- [Health & Medical Videos](https://minimatters.com/video-services/health-medical-videos/): With patient education, medical explainer videos and health training videos, we help you convey important health information in ways that are accessible and effective for your diverse audiences.
- [Animated Videos](https://minimatters.com/video-services/animated-videos/): Engage audiences with animated video production and explainer videos. From 2D motion graphics to animated storytelling, our creative designs make your content memorable, brand-consistent, and effective across websites, social media, and campaigns.
- [Contact](https://minimatters.com/contact/): Contact MiniMatters in Washington DC to discuss your video production needs or request an estimate for your next project.
- [Blog](https://minimatters.com/blog/)
- [About](https://minimatters.com/about/): MiniMatters helps associations, nonprofits, and agencies achieve results through expert video production and marketing services.
- [Portfolio](https://minimatters.com/portfolio/): Explore MiniMatters’ video production portfolio. See projects for associations, nonprofits, and agencies in Washington DC and beyond.
- [Video Services](https://minimatters.com/video-services/): Expert video production services in Washington DC for associations, nonprofits, and agencies by MiniMatters.
- [Home](https://minimatters.com/): Video production in Washington DC for associations, nonprofits, and agencies. MiniMatters delivers expert storytelling and results.
- [Privacy Policy](https://minimatters.com/privacy-policy/): Privacy Policy How We Handle Your Information Learn how MiniMatters collects, uses, and protects your personal information. Privacy PolicyEffective Date: February 13, 2026 MiniMatters Video + Marketing  (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit www.minimatters.com. Information We Collect Personal Information: Name, email, phone number, etc. Usage Data: IP address, browser type, pages visited. Cookies & Tracking Technologies: Used to enhance user experience. (See our Cookie Policy for details.)   How We Use Your Information To provide and improve our […]

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