Storytelling Approaches

Storytelling approaches to enhance planned giving marketing and stewardship was the title of a presentation given by Elissa Leif of MiniMatters to the Planned Giving Group of Connecticut.

The highly visual session enabled participants to get “ahead of the curve” on different approaches to planned giving and video, including testimonials, donor story videos, impact videos, showing video on donor visits, filming donors on visits, a story video app, etc.