It’s hard to say what the relative positions of Facebook and Google Plus will be in the years to come, but it’s clear that one of Google Plus’s key advantages over Facebook et al concerning video is that Google Plus and YouTube share a corporate parent. You’ll notice that advantage when you start sharing a video on Google Plus.
The option to share a video is right there waiting for you. If you click “Video” you’ll see a screen that makes it easy to find and share your YouTube video.
If you want to contextualize your video in a blog post, sharing both on Google Plus works very smoothly—more so, we would say, than sharing a video on other social media.
vs. this:
Both are nice, but we’d argue that being able to play the video directly in Google Plus made that share a little bit more shareable. Here’s how it works to post the video and the post to Google Plus:
1. Get the video’s URL from YouTube. You’ve probably used this URL already to embed the video in your
blog post.
2. On Google Plus, select Video, Enter a URL, and paste the YouTube URL into the box.
3. Click “Add video.”
4. Add the link to the blog post where you’ve posted the video to the text of your post, and text about your post and video that will interest your audience.
If MiniMatters can help you with business video, fundraising video, association video, or other video production needs, we’d love to provide an estimate through our online form, talk with you at 301-339-0339, or communicate via email at [email protected]. We serve associations, foundations, nonprofits, and businesses primarily in Washington, DC, Maryland, and northern Virginia.