YouTube Campaigns that jazz up your YouTube Nonprofit Program channel.
YouTube Campaigns that jazz up your YouTube Nonprofit Program channel.

Featured

YouTube Campaigns that jazz up your YouTube Nonprofit Program channel.

November 27th, 2012|Featured|

Now that we’ve had a few weeks to recover from the elections, it’s (perhaps) possible to contemplate what your nonprofit can learn from the whole election thing. Think about YouTube Campaigns.

YouTube Campaigns

Fundraising videos should show both beneficiaries and donors.
Fundraising videos should show both beneficiaries and donors.

Featured, Tip Tuesday, Uncategorized

Fundraising videos should show both beneficiaries and donors.

November 6th, 2012|Featured, Tip Tuesday, Uncategorized|

Fundraising videos should show both beneficiaries and donors.

Our client the American Chemical Society imagined fundraising videos that would show donors and beneficiaries, and MiniMatters produced it: It’s kind of a have-it-both-ways approach. Some fundraising videos […]

Tip Tuesday: Videos can enhance your grant proposals.
Tip Tuesday: Videos can enhance your grant proposals.

Featured, Tip Tuesday

Tip Tuesday: Videos can enhance your grant proposals.

July 31st, 2012|Featured, Tip Tuesday|

We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a […]

True/False Friday: The new hot thing on YouTube is ancient.
True/False Friday: The new hot thing on YouTube is ancient.

Featured, True/False Friday

True/False Friday: The new hot thing on YouTube is ancient.

July 27th, 2012|Featured, True/False Friday|

True.

The new hot thing on YouTube is the Olympic Games! The 2012 Olympics have been dubbed […]

Tip Tuesday: A professional start and a professional end does a lot for a video.
Tip Tuesday: A professional start and a professional end does a lot for a video.

Featured, Tip Tuesday

Tip Tuesday: A professional start and a professional end does a lot for a video.

July 17th, 2012|Featured, Tip Tuesday|

They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we love low-tech), they’re kind of like book ends.

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

Featured, Tip Tuesday

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

July 3rd, 2012|Featured, Tip Tuesday|

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy, Michigan from funding cuts: The agency received a […]