Tagging YouTube Videos with Location Information
Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. […]
Should Nonprofits Use Tumblr for Video Marketing?
ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And […]
The Best Video Length for Different Videos on YouTube
This post references various YouTube statistics regarding your best video length for different kinds of videos.
Get More YouTube Views with Foreign Language Subtitles
While every viewer is probably going to enjoy a video the most if it’s spoken in his or her native tongue, translated captions can get more YouTube views
Section 508 Compliance and Video
Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business if you do contract work for a federal agency. Even if you don’t, it may be just good business, as following its guidelines ensures that […]
Closed Captioning on Various Video Platforms
Closed captioning on various video platforms aids individuals with differing hearing abilities to see language as well as significant audio content.
Medical Associations and Foundations Should Make the Most of Conferences with Video
MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity to make a set of videos. AA&MDSIF Medical Advisory Board members and AA&MDSIF research grant recipients explain important new research in the series. Since sharing this […]
Your new video can use old parts to inspire and stir emotion
SOS Children’s Villages – USA and MiniMatters teamed up to warm the hearts of Americans with an international SOS Villages story, told through a new
The First Video for an Organization Generates Excitement and Buzz
MiniMatters enjoyed our role in the National Fish Habitat Partnership’s first video production, a moving piece entitled “Bringing the Brook Trout Back,
Your Sales Process Will Benefit from Video—Part 2
In last week’s post we addressed the first four stages of the sales process and video’s role in augmenting your effort for each. Again we’ll