Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned […]
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe […]
Donor Stories Are Perfect for Planned Giving Programs
There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning‘s 2013 […]
Planned Giving Days 2013 Was Inspiring
The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell […] 
Planned Giving Is a Natural for Great Storytelling
We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact Communications, as part of Planned Giving Days 2013. As video producers we consider […]