Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should
True/False Friday: The kids think they know it all about Web video.
Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young
Tip Tuesday: Take a look at how organizations like yours are using online video.
Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters
True/False Friday: You’re probably using video in all the ways that make sense
It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its
Tip Tuesday: Make a Good YouTube Channel
Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here’s 3 reasons to do so.
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
Tip Tuesday: Improve your Facebook page even more than you thought with video.
Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much.
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations