Tip Tuesday: A professional start and a professional end does a lot for a video.

They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we
True/False Friday: Google plus is an utter disappointment.

False. Google plus hasn’t displaced Facebook, but it may actually be useful for your next videoconference. The Hangout feature is an easy and highly
Tip Tuesday: Some Associations are exploring YouTube’s potential.

“…
True/False Friday: People aren’t interested in amateurs’ opinions.

False. Fine Brothers Productions, the makers of “Kids React to…” videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in
Tip Tuesday: We love YouTube interactive transcripts and you will too.

It’s a little extra work to upload an interactive transcript of your video to YouTube—and a lot of extra benefit, particularly when it comes to being
True/False Friday: Many nonprofits and associations don’t realize YouTube’s potential for content curation.

True. We were struck by this NTEN infographic, first published in NTEN: Change, June 2012 (shared here under their Creative Commons license, CC BY-SA
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should
Tip Tuesday: Vimeo has a lot to offer.

Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you. But have you checked out Vimeo? Much as we value YouTube’s popularity, you’ll see one of Vimeo’s advantages over YouTube right away. Here’s what greets you […]
Tip Tuesday: Make a Good YouTube Channel

Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here’s 3 reasons to do so.