- To be really useful to our readers. Beyond promoting MiniMatters’ services and expertise, we want to provide a little extra service through useful information.
- To explore the influence and power of video in 2012 and the future, especially marketing video, fundraising video, and membership video.
- To give real examples of the uses of video so that readers can envision using video in a similar manner.
- To share tips and tricks for preparing to add video to an organization’s media strategy.
- To provide a taste of MiniMatters Video + Strategy services.
- To share our observations of problem-solving with video.
- To further our relationship with clients, potential clients, partners, potential partners, and others by sharing our authentic voice and point of view.
- To solicit feedback on our thinking about all the subjects we write about in the form of blog comments, Facebook comments, and Twitter comments.
- To share our impressions of the social media culture that provides the context for so much video strategy.
- To have fun and provide material that’s fun to read too.
True/False Friday is suspended for today so that we can take a step back and write about what we’re doing here. We started this blog on April 3, 2012, and we’ve been thrilled with how it’s developed. Here are the top ten things we are hoping we will accomplish with it: