Why Add Video to Your Health Awareness Month Strategy

Scores of health organizations celebrate a health awareness month to raise awareness, advocate, strengthen community ties, and fundraise. More than 130 different health awareness months are planned in 2021, according to the online publication Healthline, Add in the various awareness weeks and days, and a total of nearly 240 health awareness periods will be recognized […]
Virtual Event Programs – 5 Special Moments for Professional Video

Virtual event programs are common with best practices for audience engagement emerging. Here are 5 SPECIAL MOMENTS for Professional Video.
Virtual Fundraising Videos Can Achieve Funding Results

Due to the COVID-19 pandemic, many nonprofits and professional associations have been forced to move events online. Virtual fundraising videos can help.
Animated Video to Support Diversity and Inclusion

Animated video can support your organization’s diversity and inclusion efforts, with animated characters representing diversity in leadership, membership, staff and stakeholders.
Online Fundraising With Video Stands Out

Our client SOS Children’s Villages – USA faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer. Anyone who imagines that the main impact of […]
YouTube Advertising Videos Are a Worthwhile Investment

Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
A Thank You Video to Promote Donor Retention

Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors.
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Video Makes Year-End Fundraising Effective

Year-end is an intense time for many charitable organizations, and may be a great fundraising time since many donations occur in December.
Foundation Video Elements for an Organizational Video

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and