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MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

thumbnail of a branding video for the primary care collaborative showing a health care provider listening to a patient's breathing

Inspiration for 10 Types of Videos for Your Association or Organization

Here’s inspiration for 10 types of videos to grow, promote, and share your association or organization....
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Matters Washington DC Video Production Company Announces New Website Rollout Video thumbnail

Sharing Our New Website With You

MiniMatters is excited to share our new website with you!...
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YouTube Altered or Synthetic Content Disclosure

YouTube has developed new altered or synthetic content disclosure policies to help its viewers better understand what they're viewing....
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Should We Add YouTube Shorts to Our Video Mix?

With a solid YouTube channel, diverse video production, and content strategy you're proud of, is it time to add YouTube Shorts?...
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How to Get YouTube Channel Health Context Labels Flowchart

Health Source and Channel Context Labels for YouTube Videos

Learn how YouTube Health Source Information Panels and Channel Context Labels identify credible and authoritative health information sources....
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Scenario Based Training Videos

Scenario-Based Training Videos provide an edge in motivating learners and helping them retain information and use new skills....
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AI vs Human Voiceovers – Pros and Cons

AI voice vs human voiceover? This choice often arises on video projects these days. Can you tell the difference in these two videos MiniMatters produced? Human Voice or AI Voice?...

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a thumbnail of a doctor and patient appointment in a medical simulation video for clinician trainees

Medical Simulation Videos Are Essential Training Tools

Medical Simulation Videos have become essential tools for medical training. This example demonstrates a patient priorities-aligned approach to care....
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Website Storytelling – Inspire with Video “Above the Fold”

Website storytelling belongs "above the fold." Having good content "above the fold" is a core component of an effective website....
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Gift Planning Videos Can Be Fun

Fun gift planning videos do exist! Here's the proof from a hospital foundation and two different universities:...
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Animating a Logo – Share Your Story in Seconds

When it comes to animating a logo, branding guidelines are often silent. Don't miss an opportunity by letting your logo stand still. Actions do speak louder than words....
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Barbara Haupt LinkedIn profile showing where video will play in header photo

How to Make a LinkedIn Profile Video

A LinkedIn Profile Video can help build your personal brand; promote your organization; and engage with your colleagues, recruiters, potential employers, customers, or donors....
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