Tip Tuesday: Vimeo has a lot to offer.

Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you. But have you checked out Vimeo? Much as we value YouTube’s popularity, you’ll see one of Vimeo’s advantages over YouTube right away. Here’s what greets you […]
True/False Friday: Those polka dots look great on you!

OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka
True/False Friday: The kids think they know it all about Web video.

Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young
Tip Tuesday: Take a look at how organizations like yours are using online video.

Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters
True/False Friday: You’re probably using video in all the ways that make sense

It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its
Tip Tuesday: Make a Good YouTube Channel

Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here’s 3 reasons to do so.
True/False Friday: Email is so 2011 for nonprofits

False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success
Tip Tuesday: Put video in your emails!

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
Tip Tuesday: Improve your Facebook page even more than you thought with video.

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much.