Tip Tuesday: Videos can enhance your grant proposals.
We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a […]
Tip Tuesday: YouTube makes it easy to embed a video into a blog post or other html file.
Embedding videos can really make a text document dynamic. With an embedded video, you realize all the gee-whiz factors of video without taking your audience out of the window where you got their attention in the first place. An embedded […]
Tip Tuesday: A professional start and a professional end does a lot for a video.
They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we love low-tech), they’re kind of like book ends.
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Tip Tuesday: Some Associations are exploring YouTube’s potential.
“…[T]echnology will fundamentally change the way associations deliver value. It will enhance or replace existing delivery systems. It will create new ways to add value that […]
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.
The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy, Michigan from funding cuts:
The agency received a […]
