A medical research funding video can raise awareness of the need for funding to advance cures and treatments. Such awareness is high for diseases like cancer and ALS, but lags for musculoskeletal conditions. This is true even among orthopaedists, doctors in this area of specialty.
This medical research funding video is directed particularly to the audience of orthopaedists, showing them how research funded by the Orthopaedic Research and Education Foundation (OREF) contributes to the knowledge and techniques they use to help their patients.
In addition to this video, OREF had MiniMatters create shorter vertical social media videos using the same content, like this video of a boy on the monkey bars and this video emphasizing statistics related to the burden of musculoskeletal conditions. These videos enabled OREF to expand their number of communication “touches” particularly on social media platforms. By using the same content, production was fast and cost-efficient.
Whatever your story, the professional video production team at MiniMatters can help you share it with messaging and formats effective for your organization. Request your estimate or call us to learn more.
