Planned Giving—A great area for social media tools
Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations
Planned Giving and Social Media
You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old. However, Stelter’s recent data suggests that givers generally determine planned gifts when they are ages 40-54.