What’s the Impact of Facebook Autoplay?

If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on the video. It’s an eye-catching change. But what does Facebook autoplay mean for your organization’s […]

How Should Organizations Approach Rolling Out Video?

Foundation for Community Association Research blue banner

It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]

The Future of Video Includes Frequent Video Publishing

smosh future of video slider

A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will publish videos every week and, for many, even more often. Short has always dominated online video, and it’s likely that YouTube will look more and […]

What’s the Value of Member Testimonials on Video?

Member Testimonial Video thumbnail

It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG)  to create a series of testimonial videos featuring members, a great option for growing an association’s video presence online. It’s an effective way to meet a number of goals, as we’ll explain below. The top 5 reasons to use member testimonials 1. […]

Are People Using DVDs Anymore?

Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web–on YouTube, their organization’s website, and

YouTube Links and How They Work

A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only

Tagging YouTube Videos with Location Information

Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. […]

Should Nonprofits Use Tumblr for Video Marketing?

ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And […]