True/False Friday: In innovative online video, Americans always do the cool stuff first.

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin,
True/False Friday: Those polka dots look great on you!

OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka
True/False Friday: Email is so 2011 for nonprofits

False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
Tip Tuesday: Improve your Facebook page even more than you thought with video.

Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much.
Tip Tuesday: Check out addictomatic!

Occasionally, we come across useful tools that we like to share. Here’s one – Addictomatic. Their front page usually seems to imply they’re all about