Video Production by Keyword – You Can Create a Video Backwards

Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your
What Does Video Cost? Part 3–Your Video Producer

Here’s the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. This post
Tip Tuesday: Video is a process as well as a product.

You want a fantastic video product that’s professional and compelling. It should speak to your audience and kick your communications strategy up a notch.
True/False Friday: That special organization event you’ve been planning for will be over all too quickly.

You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event
True/False Friday: The photo looks great! It’ll be great in our video!

Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can’t
True/False Friday: Those polka dots look great on you!

OK, this one’s true, certainly, but it’s also false. That is, they may look great in person and in the mirror, but they don’t look good on camera. Polka