Tip Tuesday: Vodio is an interesting tool.
It’s not exactly news that the World Wide Web can be overwhelming. The Web’s greatest strength—how big and varied it is—can also be its biggest
Tip Tuesday: A professional start and a professional end does a lot for a video.
They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we
True/False Friday: The kids think they know it all about Web video.
Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young
True/False Friday: You’re probably using video in all the ways that make sense
It’s certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its
Tip Tuesday: Make a Good YouTube Channel
Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here’s 3 reasons to do so.
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: Treat video as carefully as your other marketing pieces
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there
Tip Tuesday: Improve your Facebook page even more than you thought with video.
Facebook’s best practices say that a posting that has a video will have 100% more engagement than the average posting–that’s more than twice as much.
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations
True/False Friday: You’re not ready for video.
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to