People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it is, and how different it is from a website that people must take the initiative to go visit.

As such, using email to spread the word about your video is a no-brainer. When we wanted to send a holiday greeting to all our contacts, of course we had to show off a video. It’s what we do. But we also know that including a video in an email can improve click-through rates.

We use Constant Contact for such communications, and we like their video link feature, which automatically grabs a screen shot of videos you link from YouTube, Vimeo, or BlipTV video.  Remember to put the word “video” in the subject line of your email message – it will improve your open rate.

If MiniMatters can help you use this tip or serve your other video needs, we’d love to talk with you at 301-339-0339 or via email at videos@minimatters.com.