Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Quick Video Is a Great Way to Share or Respond to Breaking News
Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major
When Should Video Use a Voiceover?
The video incorporates diverse voices talking about the benefits of Capital Caring’s innovative telecaring program. The voiceover fills in the missing pieces, making for a smooth and persuasive message. Voiceover has several key benefits The voiceover in the video below which we produced for Capital Caring provides three key advantages: All of us have been listening to […]
How Scripted Should Your Video Spokesperson Be?
Should an organization’s video spokesperson read from a script or talk off the cuff? Read 5 top reasons to (and 5 not to) script your video spokesperson.
What’s the Easiest Way to Upload Videos to Facebook?
Uploading videos to Facebook is really very easy and you can easily upload videos to Facebook from your timeline or news feed.
What’s the Impact of Facebook Autoplay?
If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on the video. It’s an eye-catching change. But what does Facebook autoplay mean for your organization’s […]
How Should Organizations Approach Rolling Out Video?
It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]
The Future of Video Includes Frequent Video Publishing
A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will publish videos every week and, for many, even more often. Short has always dominated online video, and it’s likely that YouTube will look more and […]
What’s the Value of Member Testimonials on Video?
It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG) to create a series of testimonial videos featuring members, a great option for growing an association’s video presence online. It’s an effective way to meet a number of goals, as we’ll explain below. The top 5 reasons to use member testimonials 1. […]