Are People Using DVDs Anymore?

Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web–on YouTube, their organization’s website, and

YouTube Links and How They Work

A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only

Tagging YouTube Videos with Location Information

Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. […]

Should Nonprofits Use Tumblr for Video Marketing?

ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And […]

Section 508 Compliance and Video

Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business if you do contract work for a federal agency. Even if you don’t, it may be just good business, as following its guidelines ensures that […]

Medical Associations and Foundations Should Make the Most of Conferences with Video

MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity to make a set of videos. AA&MDSIF Medical Advisory Board members and AA&MDSIF research grant recipients explain important new research in the series. Since sharing this […]