MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

True/False Friday: The photo looks great! It’ll be great in our video!

Unfortunately, this one is often false. A photo can have great composition and color, but when you look at it on your computer screen you really can't...

Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.

Mother's Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother's Day should...

True/False Friday: Video is a great tool in all stages of fundraising

True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group's 10th National...

Tip Tuesday: Vimeo has a lot to offer.

Many of you know all about why you should have a YouTube channel, and you’ve probably started setting up a YouTube channel or had us do it for you. But...

True/False Friday: Those polka dots look great on you!

OK, this one's true, certainly, but it's also false. That is, they may look great in person and in the mirror, but they don't look good on camera. Polka...

True/False Friday: The kids think they know it all about Web video.

Utterly false. The amazing Lois Lipman’s wonderful students at the University of Maryland showed us on Wednesday how wrong it is to think that young...

Tip Tuesday: Take a look at how organizations like yours are using online video.

Our readers from associations may find it particularly interesting to take a look at this Web site for the National Association of Broadcasters...

True/False Friday: You’re probably using video in all the ways that make sense

It's certainly possible that this is true, but are you sure? Video is a powerful tool, and organizations are realizing more and more potential for its...

Tip Tuesday: Make a Good YouTube Channel

Although it may seem redundant to make a fancy YouTube channel when you already show your videos on your website, here's 3 reasons to do so....

True/False Friday: Email is so 2011 for nonprofits

False. There's a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits' success...

Tip Tuesday: Put video in your emails!

People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for...

True/False Friday: Treat video as carefully as your other marketing pieces

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there...