MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

True/False Friday: Treat video as carefully as your other marketing pieces

True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of festival bead necklaces might be OK. But there...

Tip Tuesday: Improve your Facebook page even more than you thought with video.

Facebook's best practices say that a posting that has a video will have 100% more engagement than the average posting--that's more than twice as much....

True/False Friday: If you build your video, they will come.

We don't expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there's a danger that organizations...

Tip Tuesday: Check out addictomatic!

Occasionally, we come across useful tools that we like to share. Here's one – Addictomatic. Their front page usually seems to imply they're all about...

True/False Friday: You’re not ready for video.

False. Of course it's possible that your organization is really not ready to create a video, but we at MiniMatters have found that it's a common error to...

Tip Tuesday: There are no rules for determining the right length for video.

Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but...

True/False Friday: It’s impossible to take people directly from a video to your donation page.

False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising...