Visualized Autobiography & Donor Stories
Visualized autobiography and its connection with planned giving was the topic of this presentation for the 2013 National Conference on Philanthropic Planning in Minneapolis by Elissa Leif of MiniMatters.
Storytelling Approaches
Storytelling approaches to enhance planned giving marketing and stewardship was the title of a presentation given by Elissa Leif of MiniMatters to the Planned Giving Group of Connecticut.
Peer to Peer Video – Tourette Association
Peer to Peer Video is a great use of video for people who share certain attributes or experiences but may not be able to talk directly.
Donor Story Video – City of Hope
A Donor Story Video can mobilize an industry to give generously to an institution.
Innovative Business Video – Specs4Us
An Innovative Business Video can showcase a business that creates something new and unique.
Donor Story Videos – Couple – GW
Donor Story Videos can work very well featuring a couple who are generous donors to an institution.
Credential Marketing Video – CAI
A Credential Marketing Video is a great way to show potential candidates what the benefits of the credential are.
Annual Campaign Video – American Chemical Society
An Annual Campaign Video that shares personal stories of the organization’s impact can help your organization meet annual fundraising goals.
PSA Video – Tourette Association
A PSA Video that can be aired on local cable stations and for other broadcast can be short and convey a key message of your organization.
#GivingTuesday Video – ACS
A #GivingTuesday Video is emerging as an important tool in the annual fundraising cycle.