True/False Friday: In the age of the 24-hour news cycle, there’s no hope for video longevity.
False. We got to thinking about the issue of a video’s shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research
True/False Friday: In innovative online video, Americans always do the cool stuff first.
False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin,
Tip Tuesday: Plan ahead so your video media strategy can take advantage of tent pole events.
Mother’s Day is coming. You still have time to rush order your mother or your wife some flowers for her day, but videos that tie into Mother’s Day should
True/False Friday: Video is a great tool in all stages of fundraising
True. Just how true was driven home for us yesterday at the first workshop we attended at the excellent Association Foundation Group’s 10th National
True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success
Tip Tuesday: Put video in your emails!
People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for
True/False Friday: If you build your video, they will come.
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations
True/False Friday: You’re not ready for video.
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to