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Tag: online video

What’s the Impact of Facebook Autoplay?

If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on the video. It’s an eye-catching change. But what does Facebook autoplay mean for your organization’s […]

How Should Organizations Approach Rolling Out Video?

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It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]

The Future of Video Includes Frequent Video Publishing

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A number of signs suggest that the future of video is in very frequent publishing. In a few short years, YouTube channels of typical associations, nonprofit organizations, and businesses will publish videos every week and, for many, even more often. Short has always dominated online video, and it’s likely that YouTube will look more and […]

Are People Using DVDs Anymore?

Here at MiniMatters, most of our clients make video with the express intention of sharing it on the web–on YouTube, their organization’s website, and

Should Nonprofits Use Tumblr for Video Marketing?

ReelSEO has pointed out an interesting finding from Adobe’s 2013 Video Benchmark Report — that video marketing on the blogging site, Tumblr may be valuable. Sometimes overlooked, Tumblr kind of straddles the social media definitions. Like WordPress, it’s a blogging platform. Like Twitter and Facebook it tends to run to short bits of information. And […]

Section 508 Compliance and Video

Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business if you do contract work for a federal agency. Even if you don’t, it may be just good business, as following its guidelines ensures that […]

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