Gift Planning Videos Can Be Fun
Fun gift planning videos do exist! Here’s the proof from a hospital foundation and two different universities:
Animated Video Gets Donors to Raise Hands for Planned Giving
Animated video is a useful planned giving tool. In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
Donor Stories Are Perfect for Planned Giving Programs
There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science supporting this marketing method.
Planned Giving Days 2013 Was Inspiring
The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James.
Planned Giving Is a Natural for Great Storytelling
We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact
Planned Giving—A great area for social media tools
Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations
Planned Giving and Social Media
You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old. However, Stelter’s recent data suggests that givers generally determine planned gifts when they are ages 40-54.