Video Library – 5 Tips to Build Yours by Filming at the Office
Here are 5 tips, plus one BONUS tip, that will help you succeed with office-based video filming as a way to grow your organization’s video library.
YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors.
Planned Giving Marketing—Research Shows Words that Work
Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications.
Showcasing a Partnership in Video for Coalitions and Networks
Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants’ shared goals.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Video Contests Draw Great Attention
Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success.