How Should Organizations Approach Rolling Out Video?
It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]
What’s the Value of Member Testimonials on Video?
It was MiniMatters’ pleasure recently to work with the Association Foundation Group (AFG) to create a series of testimonial videos featuring members, a great option for growing an association’s video presence online. It’s an effective way to meet a number of goals, as we’ll explain below. The top 5 reasons to use member testimonials 1. […]
Tagging YouTube Videos with Location Information
Many organizations are seeking to come up prominently in searches that relate to the location where they provide much of their service, and video is often a big piece of coming up prominently —video makes you stand out in searches. So it stands to reason that tagging YouTube videos with location information helps your efforts. […]
Video production is the product of collaboration and teamwork.
Video production is the product of collaboration and teamwork. Video production is an involved process, and a video like this one shows how teamwork