Recent Statistics on Online Video Growth and What They Mean for Nonprofits
Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched
Donor Stories Are Perfect for Planned Giving Programs
There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science supporting this marketing method.
Association Video: Key Questions and Answers
Just a few years ago when we spoke to groups about association video and other nonprofit video, we needed to persuade people of the value of communicating
YouTube Ideas from Highly Subscribed Nonprofit Channels
We used Vidstatx’s list of highly subscribed YouTube channels in nonprofits and activism to find some interesting YouTube ideas that we’ll share here. (We
Video Production Planning for Donor Stories–Try a Donor Story Tool!
Like you, when we go into video production, we like things to go smoothly and to create the best possible products. Consequently we invest a lot of time
A Storyboard Supports Creating Donor Stories in Video
Today’s short attention spans require storytellers keep to keep it short and clear. We taught participants to make a simple, structured storyboard.
Great Nonprofits Should Showcase Board Members on Video
Great nonprofits have an advantage when it comes to telling a story on video, because mission-driven organizations always have stories that will speak to the heart—a mission essentially IS a story. We at MiniMatters believe that great nonprofits will start to use another resource that’s right at their fingertips, and that has enormous potential when […]
Great YouTube Channels Have Great SEO
Last week we wrote about the improvements the Jewish Social Service Agency (JSSA) made to its YouTube Channel title bar as a result of our 6-point YouTube
A YouTube Channel Before and After a YouTube Channel Makeover!
Regular readers may remember that we held a drawing back in March among blog commenters for a free MiniMatters YouTube channel audit. Every YouTube
A Tribute Video Expresses Grief and Points the Way Forward
Storytelling and tribute videos can share individual life stories and help organizations with fundraising.