Planned Giving Days 2013 Was Inspiring

The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James.
Planned Giving Is a Natural for Great Storytelling

We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact
Healthcare Video Changes Lives

The Atlantic Monthly recently ran a very engaging article about end of life care that documented the truly transformative power of healthcare video. As writer Jonathan Rauch describes, Dr. Angelo Volandes, an assistant professor at Harvard Medical School, is setting about to use the power of video to address a vexing problem—the difficulties families face in making decisions related to end-of-life care.
Video Storytelling Creates Great Fundraising Videos

As promised in last week’s post, which gave a preview of our plans, click below to view the prezi that accompanied “Stories of Passion: Tips for Capturing
Association Video Thrives on Storytelling

MiniMatters’ Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the
Event Video Will Set the Tone You Want

MiniMatters recently had the pleasure of attending Women in Technology’s Fourteenth Annual Leadership Awards Banquet, an event that kicked off with an
Digital Storytelling Using Your Organization’s Photos

As video producers, we’re very conscious of how much moving pictures enable digital storytelling. Yet as this video shows, dynamic digital storytelling
Email Marketing Works Better If You Have a Video

Email marketing is alive and well even in the age of social media and texting—you can probably tell that email marketing is still significant from your
Email Marketing Works Better If You Have a Video

Email marketing is alive and well even in the age of social media and texting—you can probably tell that email marketing is still significant from your
Make a Video–Try This Easy Video Storytelling Tool

Storytelling’s hot in marketing and fundraising, and it’s doubly important if you’re going to make a video. Storytelling is serious business, but we