MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Remix videos are underutilized by nonprofits

Remix videos are underutilized by nonprofits While the word, "remix" brings to mind popular music, remix videos are a trend on Youtube and other video...

iPhone cameras are great–within reason

iPhone cameras are great--within reason Video cameras are evolving and becoming more powerful and more convenient. Smartphones may be as well. So it's no...

YouTube annotations can be interesting and dynamic

YouTube annotations can be interesting and dynamic YouTube annotations let you layer clickable text, hotspots, and links over your video. While...

Tip Tuesday: Make your videos mobile-friendly now.

With many people switching to mobile for their daily web consumption, it’s becoming increasingly important for web designers to do their work with the...

True/False Friday: The social video is still evolving.

True. There has been a lot of talk lately about social video---video that spreads by sharing and word of mouth. Some call it luck and others call it a...

Tip Tuesday: Live streaming is pretty accessible now.

Live streaming is just what it sounds like---users transmit their media live, so that people can view it as it’s happening. It’s the closest thing to a...

True/False Friday: There’s no limit to how Associations can use a short video clip.

True. Just ask Stephen Carey, PhD, CAE, and President of Association Management and Marketing Resources (AMMR): Stephen, the first trade association and...

Tip Tuesday: Bumper videos are a great innovation based on a traditional broadcasting technique.

An old broadcasting term, "bumper," is getting new life in online video. Traditionally a bumper was a brief announcement that preceded an advertisement...

True/False Friday: The First Lady’s an even better speaker now than she was in 2008.

Answer: you decide! If you saw Michelle Obama's speech at the Democratic National Convention Tuesday night, you can compare it to the 2008 speech here: If...

Tip Tuesday: Take advantage of playlists

Playlists have a retro-FM-radio sound to them, but they’re really a powerful tool to spice up your video channel. We use them on our YouTube channel to draw attention to...

True/False Friday: YouTube is the most interesting thing about the Republican National Convention.

Okay, we know the centrality of YouTube in the publicity for the Republican National Convention (RNC) isn't the most interesting thing for everybody, and...

Tip Tuesday: Video is a process as well as a product.

You want a fantastic video product that's professional and compelling. It should speak to your audience and kick your communications strategy up a notch....