Planned Giving Donor Story Video – American Chemical Society
A Planned Giving Donor Story Video is effective in planned giving marketing because it can lead a viewer to reflect on her or his own life and enter the mindset for making a planned giving decision.
Storytelling as Stewardship presentation
Storytelling as Stewardship. Many people have already learned the value of storytelling in marketing—as a way to cultivate new donor relationships and draw prospects closer to your organization. However, it can also be an effective tool for strengthening the relationships your organization has with its current legacy society members. Watch the presentation to see the value and […]
Annual Conference Video – FCAR
An Annual Conference Video is useful for bringing a key story or message before your organization’s members in a dynamic setting.
Emergency Fundraising Video – SOS Children’s Villages – USA
An Emergency Fundraising Video is a way to encourage immediate donations for a cause where the funds are urgently needed.
Educational Innovation Video – Education Next
An Educational Innovation Video showing how an educational program works within a school helps to support the replication of successful models.
Scholarship Recipient Video – AAMDSIF
A Scholarship Recipient Video encourages individuals and sponsors to see the personal impact of their gifts.
Facebook Video Ads – SCORE Mentors
Facebook Video Ads are great for marketing to your community or to new audiences with similar interests, behaviors and/or demographics to existing stakeholders.
E-Commerce Policy Video – NCHRP
An E-Commerce Policy Video is a great way for policy makers to complement the traditional “white paper” with multimedia.
Conference Marketing Video – American Public Gas Association
A Conference Marketing Video combining both attendee testimonials and scenes of networking and enjoyment is a great way to promote organizational conferences.
Charitable Remainder Unitrust Video – Fred Hutchinson Cancer Research Center
A Charitable Remainder Unitrust Video with a personal story is a great way to motivate potential donors who could use this form of gift.