Storytelling Approaches
Storytelling approaches to enhance planned giving marketing and stewardship was the title of a presentation given by Elissa Leif of MiniMatters to the Planned Giving Group of Connecticut.
Conference Promotion Video
A Conference Promotion Video featuring their CEO dressed up as Elvis was the memorable way Community Associations Institute advertised their 2017 Annual Conference in Las Vegas to their members.
Public Health Education Video
A Public Health Education Video is a great way to reach a wide audience with important health information.
Credential Marketing Video – CAI
A Credential Marketing Video is a great way to show potential candidates what the benefits of the credential are.
Chapter President Welcome Video – CAI
A Chapter President Welcome Video is a great support for your association’s training of new leaders of your chapters.
Think Tank Video – CAI
A Think Tank Video can highlight the people involved in your think tank or foster interest around the latest research they are generating, or be used for fundraising purposes.
Gift in Honor Donor Story – ACS’s John Wiesenfeld
A Gift in Honor Donor Story of a university president can be effective for marketing planned giving among members of a scientific group that person is a member of.
Medical Conversations Video – Bladder Cancer Advocacy Network
A Medical Conversations Video, where medical experts engage in conversation with an interviewer in a comfortable environment, is a great way to encourage patients and families themselves to feel more comfortable talking with their doctors about difficult and sometimes complex medical issues.
Agriculture Policy Video – NCHRP
An Agriculture Policy Video is a great way for policy makers to complement the traditional “white paper” with multimedia content.
Registration Add-ons Video – CAI
A Registration Add-ons Video is a great way to assist your conference attendees in understanding additional conference options that may interest them.