fundraising video Archives - MiniMatters | Video Production Washington DC

YouTube Channel Art Tips

One of our popular posts is about YouTube Channel Art, so we’ve updated it for 2021. Does your banner need an update? Here are some tips.

Add a YouTube Donation Card to Your Video – 4 Easy Steps

Add a YouTube Donation card to your video and help your charity raise money. Here’s how, and why, to set one up sooner rather than later…

YouTube Advertising Videos Are a Worthwhile Investment

Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.

A Thank You Video to Promote Donor Retention

Many organizations use a thank you video to give donors a special thank you that comes from the heart. It can also help retain donors.

Planned Giving Marketing—Research Shows Words that Work

Words matter in fundraising and planned giving marketing. Research offers insights for choosing words and the style of your fundraising communications.

Showcasing a Partnership in Video for Coalitions and Networks

Showcasing a partnership in video is a great way to both benefit the partnership and foster it, all in service to the participants’ shared goals.

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]