Fundraising videos should show both beneficiaries and donors.
Fundraising videos should show both beneficiaries and donors. Our client the American Chemical Society imagined fundraising videos that would show donors
Tip Tuesday: Videos can enhance your grant proposals.
We’ve written before about why video is a great medium for testimonials, and our client The Caring Economy Campaign has applied this insight in a very
True/False Friday: The new hot thing on YouTube is ancient.
True. The new hot thing on YouTube is the Olympic Games! The 2012 Olympics have been dubbed the “Socialympics” for the extensive use of social media
Tip Tuesday: A professional start and a professional end does a lot for a video.
They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.
The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in
The Blog Manifesto: MiniMatters’ Top Ten Blog Goals
True/False Friday is suspended for today so that we can take a step back and write about what we’re doing here. We started this blog on April 3, 2012, and
Tip Tuesday: If you’re ready for video, consider what that means for your logo.
Note: This post by MiniMatters originally appeared on FrogLoop on June 12, 2012 and is condensed and re-posted here. Your logo is the heart of your
True/False Friday: Your YouTube Channel can link to your website!
It’s true! Up until recently, if you weren’t in the YouTube Nonprofit Program, you could only link from a video to other locations outside of YouTube by
True/False Friday: In innovative online video, Americans always do the cool stuff first.
False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin,