Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and video are two powerful forces. When effectively used together, they can be a great way for creators to get project funding from a crowd.
Video Contests Draw Great Attention
Video contests can be fun and drive engagement, while providing genuine, relative content. Designing them correctly will ensure success.
Quick Video Is a Great Way to Share or Respond to Breaking News
Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major
A Conference Invitation Is a Great Time for a Video
If your organization is like many of our clients, your conference invitation is a really big deal. You look forward to and plan your conference all year, and it’s a key event where you connect with your members and build education and community. We’ve worked with a number of organizations to create a conference invitation […]
Ignite Presentations Ignited Planned Giving Days 2014
JSSA – The Jewish Social Service AgencyPlanned Giving Days is one of our favorite yearly events, and MiniMatters co-founder Elissa Leif volunteered as a
When Should Video Use a Voiceover?
The video incorporates diverse voices talking about the benefits of Capital Caring’s innovative telecaring program. The voiceover fills in the missing pieces, making for a smooth and persuasive message. Voiceover has several key benefits The voiceover in the video below which we produced for Capital Caring provides three key advantages: All of us have been listening to […]
How Scripted Should Your Video Spokesperson Be?
Should an organization’s video spokesperson read from a script or talk off the cuff? Read 5 top reasons to (and 5 not to) script your video spokesperson.