Association Video Thrives on Storytelling
MiniMatters’ Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the
Event Video Will Set the Tone You Want
MiniMatters recently had the pleasure of attending Women in Technology’s Fourteenth Annual Leadership Awards Banquet, an event that kicked off with an
Digital Storytelling Using Your Organization’s Photos
As video producers, we’re very conscious of how much moving pictures enable digital storytelling. Yet as this video shows, dynamic digital storytelling
Email Marketing Works Better If You Have a Video
Email marketing is alive and well even in the age of social media and texting—you can probably tell that email marketing is still significant from your
Make a Video–Try This Easy Video Storytelling Tool
Storytelling’s hot in marketing and fundraising, and it’s doubly important if you’re going to make a video. Storytelling is serious business, but we
Video platform options besides YouTube include Brightcove and Wistia
Video Platform Options—How Do You Sort Through Them? An online video platform, or OVP, is a place on the web where you host your videos. An OVP also
YouTube New Design Options
Here’s YouTube’s own video presenting the YouTube new design, dubbed the YouTube One Channel design. YouTube new design features Here’s a quick rundown of
Call-to-Action—The Power of Video
Call-to-Action–The Power of Video Code.org’s doing a lot of things right, starting with their excellent video to promote teaching computer coding to
Planned Giving and Social Media
You may still hesitate about using social media tools in the realm of planned giving because you have a mental picture of the target audience for planned giving as old. However, Stelter’s recent data suggests that givers generally determine planned gifts when they are ages 40-54.
Planned Giving—A great area for social media tools
Planned giving—in which a donor gives a major gift in the context of financial or estate planning—is one of the best avenues for building donations