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Video Makes Year-End Fundraising Effective
Video Makes Year-End Fundraising Effective

Fundraising Videos

Video Makes Year-End Fundraising Effective

September 16th, 2014|Fundraising Videos|

Year-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good’s Digital Index terms them, “generous procrastinators” dominate […]

Good Stories Come With Good Story Collection Techniques
Good Stories Come With Good Story Collection Techniques

Video Storytelling

Good Stories Come With Good Story Collection Techniques

September 2nd, 2014|Video Storytelling|

Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.

The Rockefeller Foundation reports on the […]

Foundation Video Elements for an Organizational Video
Foundation Video Elements for an Organizational Video

Featured, Uncategorized

Foundation Video Elements for an Organizational Video

August 19th, 2014|Featured, Uncategorized|

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]

Viral Video Versus Hero, Hub, and Hygiene Video
Viral Video Versus Hero, Hub, and Hygiene Video

Featured, Uncategorized

Viral Video Versus Hero, Hub, and Hygiene Video

August 5th, 2014|Featured, Uncategorized|

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating […]

Great PR Requires a Great YouTube Channel
Great PR Requires a Great YouTube Channel

Featured, Uncategorized

Great PR Requires a Great YouTube Channel

July 22nd, 2014|Featured, Uncategorized|

Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:

Elissa Leif, CEO […]

Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and Video Are a Match Made in Heaven

Fundraising Videos

Crowdfunding and Video Are a Match Made in Heaven

July 8th, 2014|Fundraising Videos|

Crowdfunding means exactly what it sounds like: funding from a crowd. When you use crowdfunding, you solicit donations from a number of people for a particular project, and, depending on the model, they may only pay if you gain the […]