Healthcare Video Changes Lives

The Atlantic Monthly recently ran a very engaging article about end of life care that documented the truly transformative power of healthcare video. As writer Jonathan Rauch describes, Dr. Angelo Volandes, an assistant professor at Harvard Medical School, is setting about to use the power of video to address a vexing problem—the difficulties families face in making decisions related to end-of-life care.
True/False Friday: You can’t judge a book by its cover.

True. But we highly recommend judging a book (or as in this case, two books) by its terrific video: A cover is just a small piece of a book. A video lets
Tip Tuesday: A professional start and a professional end does a lot for a video.

They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we
Tip Tuesday: Some Associations are exploring YouTube’s potential.

“…
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.the vulnerable past.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in
True/False Friday: The latest technology can be a means of preserving the vulnerable past.

True. If you’re surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the