YouTube Channel Art Tips
One of our popular posts is about YouTube Channel Art, so we’ve updated it for 2021. Does your banner need an update? Here are some tips.
Add a YouTube Donation Card to Your Video – 4 Easy Steps
Add a YouTube Donation card to your video and help your charity raise money. Here’s how, and why, to set one up sooner rather than later…
How To Schedule YouTube Videos Using YouTube Video Scheduling
Scheduling YouTube videos to publish when it’s most strategic for you and your organization or company can be done with YouTube scheduling features.
YouTube Advertising Videos Are a Worthwhile Investment
Your organization or business may want to consider using YouTube advertising, including creating video suited to the purpose.
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos. YouTube thumbnails are a major piece of your channel You can use thumbnails in a variety of sizes on your YouTube channel, but virtually all front pages uses a row of thumbnails at the […]
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of times for free? Yet viral […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows: Elissa
How Should Organizations Approach Rolling Out Video?
It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]
YouTube Links and How They Work
A key distinction between types of links is nofollow and dofollow links. The difference between nofollow links and dofollow links is that Google uses only