MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Tip Tuesday: There are no rules for determining the right length for video.

Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but...

True/False Friday: It’s impossible to take people directly from a video to your donation page.

False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising...