MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Your new video can use old parts to inspire and stir emotion

SOS Children's Villages – USA and MiniMatters teamed up to warm the hearts of Americans with an international SOS Villages story, told through a new...

The First Video for an Organization Generates Excitement and Buzz

MiniMatters enjoyed our role in the National Fish Habitat Partnership's first video production, a moving piece entitled "Bringing the Brook Trout Back,...

Your Sales Process Will Benefit from Video—Part 2

In last week's post we addressed the first four stages of the sales process and video's role in augmenting your effort for each. Again we'll...

Your Sales Process Will Benefit from Video—Part 1and an Associated Website

Categorizing the sales process in stages helps to dissect the strengths and target improvements in your marketing. While there are a number of ways to...

Website Marketing–Link Directly from YouTube with Annotations and an Associated Website

If you have a YouTube channel to which you've given some attention, you've probably gotten a taste for how it can improve your website marketing. A good...

BizClips: The Small Business Productivity Makeover Video Contest

Do you work for a small business or nonprofit? Small businesses and nonprofits can win prizes, national publicity, and a promotional video through...

Create a Video Showcasing Your Office or Place of Business

When you decide to create a video, your office or store may come to mind as the obvious backdrop. The benefits of using your office or store include:...

Video Marketing Starring Your Staff – Key Tips

Using your staff in your video marketing is generally a really great idea. Some of the benefits include: Saving on costs. It's often a fun change for...

Improved Quality and a Cool Video App Are Great Reasons to Create a Video on Your Phone

Just about everybody with a mobile phone has made a video with it, but using cool video apps people can also edit their videos....

A Thank You Video—Soon It Will Be That Time of Year

One of the most important things you can do as part of your fundraising or business, especially at year end, is to thank people. Here's how with video....

Video Production by Keyword – You Can Create a Video Backwards

Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your...

Recent Statistics on Online Video Growth and What They Mean for Nonprofits

Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched...