MiniMatters Blog

Insights on Video & Storytelling

Explore expert advice and creative ideas to help your organization use video more effectively.

Get More YouTube Views with Foreign Language Subtitles

While every viewer is probably going to enjoy a video the most if it's spoken in his or her native tongue, translated captions can get more YouTube views...

Section 508 Compliance and Video

Section 508 compliance—conforming to a set of standards that make digital media accessible to people with disabilities—is mandatory for all federal agencies. As such, it may be necessary for your business...

Closed Captioning on Various Video Platforms

Closed captioning on various video platforms aids individuals with differing hearing abilities to see language as well as significant audio content....

Small Business and Nonprofit Business Opportunity – Apply to BizClips Now to Winthe Most of Conferences with Video

It's our pleasure at MiniMatters to partner with SCORE, a nonprofit association dedicated to helping small businesses, and Brother International, a...

Medical Associations and Foundations Should Make the Most of Conferences with Video

MiniMatters’ client, the medical association The Aplastic Anemia & MDS International Foundation (AA&MDSIF) made very smart use of the American Society of Hematology Annual (ASH) Meeting in New Orleans in December: they took the opportunity...

Your new video can use old parts to inspire and stir emotion

SOS Children's Villages – USA and MiniMatters teamed up to warm the hearts of Americans with an international SOS Villages story, told through a new...

The First Video for an Organization Generates Excitement and Buzz

MiniMatters enjoyed our role in the National Fish Habitat Partnership's first video production, a moving piece entitled "Bringing the Brook Trout Back,...

Your Sales Process Will Benefit from Video—Part 2

In last week's post we addressed the first four stages of the sales process and video's role in augmenting your effort for each. Again we'll...

Your Sales Process Will Benefit from Video—Part 1and an Associated Website

Categorizing the sales process in stages helps to dissect the strengths and target improvements in your marketing. While there are a number of ways to...

Website Marketing–Link Directly from YouTube with Annotations and an Associated Website

If you have a YouTube channel to which you've given some attention, you've probably gotten a taste for how it can improve your website marketing. A good...

BizClips: The Small Business Productivity Makeover Video Contest

Do you work for a small business or nonprofit? Small businesses and nonprofits can win prizes, national publicity, and a promotional video through...

Create a Video Showcasing Your Office or Place of Business

When you decide to create a video, your office or store may come to mind as the obvious backdrop. The benefits of using your office or store include:...